Summer Prediction: June will be slow, July will be great, August will break records
I think this summer is going to be great for the box office, but it looks like it will start slow.
Obviously, could be wrong. But, looking at the slate for June and it’s pretty weak
In 2025, the June slate was disappointing as well outside of HTTYD, but it still had strong residuals from May with Lilo and Stitch and Mission Impossible
In 2026, the biggest May holdovers will be The Mandalorian and the Backrooms. Star Wars films tend to be front-loaded, but admittedly, Backrooms does have breakout potential. So without much from holdovers, the slate needs to be strong. But outside of Toy Story 5, there are no guaranteed big hitters.
But in July, that changes. Every July is good, but this one seems to be even better the usual. The first three weeks are stacked with massive releases, Minions, Moana, then the Odyssey. I believe the Odyssey is going to be even bigger than Oppenheimer, the hype has been unreal in my circles. And then on the last day of the month we get Spider-Man.
I think Spider-Man releasing on July 31st almost guarantees the biggest August ever. Late July tentpole release are always a huge holdovers for August, but they haven’t been released this late into the month before. Barbenheimer was 21st, Deadpool the 26th, Fantastic 4 the 25th. Spider Man will essentially have its entire run in August, meaning the rest of the slate doesn’t even need to be that good, but it still is.
Releases like Paw Patrol, End of Oak Street, Insidious, Coyote vs. Acme, etc. will help bring it across the finish line to the first 1 Billion dollar August since 2016.
So excited to be following the box office this season.