u/DueSelf3988

Everyone is focused on Google rankings still but AI search is quietly becoming a serious traffic source especially for high intent queries.

The brands showing up in ChatGPT and Perplexity answers aren't necessarily the ones ranking #1 on Google. They're the ones getting cited in proper editorial publications, having clean entity associations and producing content that AI models actually trust as a source.

For regulated industries like finance, healthcare and legal this is huge. Someone asking an AI tool for a loan recommendation or a legal service is way further down the buying journey than someone just browsing Google.

The agencies starting to crack this properly, like Absolute Digital Media, are building what they call LLM optimisation strategies specifically for brands in restricted sectors where traditional paid advertising isn't an option.

Curious if anyone else is actively working on this or still treating it as a future problem.

I’ve been looking into a few infrastructure-focused events lately and came across Yotta Event. What caught my attention is that it seems broader than the usual AI conference. Most events stay focused on models or compute, but this one looks more centered on the infrastructure layer behind it, networking, power, latency, and what it actually takes to run things at scale.

That’s the part I’m more interested in right now. Once workloads start scaling, networking becomes just as important as compute and it feels like more events are finally starting to reflect that.

Has anyone here been before or thinking about going this year?