I’ve been working on a few digital marketing projects recently and I’ve been thinking about where to put more effort.

I’ve mainly been looking at SEO, content, and social media, but I’m curious what other marketers are prioritizing right now.

What’s one area of digital marketing you think is worth getting really good at this year?

Al agents are starting to browse websites, compare products, and even shop for us.

But if I ask an agent to check 20 websites and just give me the best three options, I never actually visit those sites or see any of their ads.

So what happens to online advertising if more of our browsing starts working like this?

Do websites start advertising to Al agents instead of people? Do brands pay to get recommended by agents?

Kinda weird to think about who ads are even for if nobody is actually looking at the page.

Currently, I work in LinkedIn marketing, but I want to understand the impact of good content. Whether it's your websites or social media, does content help you more with bringing traffic, or is it equally responsible for conversion?

This confusion comes from the fact that I'm not able to create conversion through the content, and I see a lot of folks talking about how their good content gets them clients and leads. I'm just trying to understand how responsible your content is for getting you leads, for actually converting.

I used to think that, from a marketing funnel perspective, content helps your audience move from top of funnel to the middle of the funnel, that is, make them interested and consideration stage. I think the conversion part is something that content alone cannot do, but now I'm just very confused about it. I need folks who are working in, or who have worked in, this area of marketing to help me understand this.

I launched MagnetEngine.xyz a few weeks ago, but honestly, it’s been a 2-year journey.
The first year, it was literally just an Excel sheet. I kept working on it, improving it, and eventually turned it into an actual functioning software.
Magnet Engine is basically an automated Instagram outreach tool, mainly for agencies, coaches, consultants, and anyone selling something through Instagram.
The idea is pretty simple:
It can find leads from things like:
• Followers / following

•	Post likers and commenters

•	Hashtags

•	Locations

•	Other Instagram data

Then it analyzes their profile/content and generates a personalized DM for each lead, instead of sending the exact same message to everyone.
After that, it can automatically send the DMs from the user's Instagram account, filter leads, and handle follow-ups.
So the goal is basically:
Find leads → filter them → personalize the outreach → send → follow up.
The whole point is to make Instagram outreach as hands-off and automated as possible.
The problem?
I haven't converted a single paying customer yet.
I recently added a 3-day free trial because I thought removing the friction might help.
For marketing, I'm currently trying pretty much everything:
• Posting on Instagram almost every day

•	Posting on Twitter/X

•	Planning to start posting on Facebook

•	Trying different types of content

•	Experimenting with different angles

My Instagram has around 80 followers and Twitter around 30, but some of my Instagram posts have reached 50,000+ views.
And yet...
Almost nobody follows, signs up, or buys.
That made me realize that getting views probably isn't the same thing as having a marketing strategy.
I actually showed Magnet Engine to a successful SaaS founder on Instagram. He looked at it and told me:
"It looks very professional. What are you doing for marketing?"
I explained what I was doing.
His answer was basically:
"That's your problem. You're not good at marketing."
And honestly... he's probably right 😂
So I'm trying to figure this out instead of just continuing to post blindly.
If you were in my position, how would you market this SaaS?
Would you focus on:
• Cold outreach?

•	Content?

•	Reddit?

•	Twitter/X?

•	Instagram?

•	Paid ads?

•	Partnerships?

•	Free trials?

•	Something completely different?

And more importantly, what would you do if you had a SaaS that seemed useful, people watched your content, but nobody was actually converting?
I'm not looking for "just post more content" advice. I'm genuinely trying to understand what I'm missing.
What would you do if you were in my shoes?

A lot of businesses celebrate when a post gets thousands of views or likes

But then you ask how many actual customers came from it and suddenly nobody has an answer

I've started thinking that reach is only useful if it eventually leads somewhere

For marketers running social media for a business what do you actually use to judge whether it's working?

A competitor has 500 referring domains.
You look through them and think: "We need those links too."
​
But I'm not sure that's always the best way to use competitor backlink data.

There seem to be at least three approaches:
Copy:
Try to get the exact same links.
Study:
Look at what types of websites naturally link to them.
Reverse-engineer:
Figure out what content, research, tools, or assets caused those links in the first place.

The third one seems much more interesting to me.
Instead of asking: "How do I get their link?"
ask: "Why did someone want to link to this page?"
​
How do you personally use competitor backlink data?

Anyone here ever bought snap followers before? I want to buy snapchat followers for my profile but I have no idea which sites are actually safe and which ones are just going to get my account banned or send followers that disappear after a day. I have seen a bunch of providers online but they all say the same things and I can't tell what is legit. Mainly just want to know if it actually works, if the followers stick around long term, and whether anyone here has a specific site they went with that didn't cause any problem.

Hi everyone, I need your help. Our leads have been decreasing month over month. To clarify, we do not use paid ads. I have already optimized our service pages, updated our blog structure by adding CTAs to the middle and end of articles, implemented FAQs for better discoverability, added JSON-LD schemas, and we consistently generate daily backlinks. Moreover, we do YouTube Shorts, and Facebook posts (while automating our LinkedIn content). Our business is focused on translation, please don't attribute this solely to AI. While I acknowledge that many people now rely on AI, there is still a clear demand for specialized services like apostille, sworn, USCIS, and visa translations. What am I missing, and where should I be focusing my efforts? Many thanks for any idea.

I've seen this happen quite a few times.
You notice a competitor suddenly publishing a lot of content around topics you're also interested in.
The natural reaction is:
Imagine "We need to catch up."
​
But I'm not convinced that's always the right response.
I'd rather ask:
• Are these topics actually valuable?
• Are the pages getting traffic?
• Do they target our audience?
• Are they supporting an important topic cluster?
• Is there an actual gap we can fill?
• Can we create something substantially better?

Otherwise you can easily end up creating 50 pieces of content just because your competitor did.
How do you react when a competitor suddenly starts publishing aggressively?
Do you try to match them, ignore them, or investigate first?

I’ve been thinking about how easy it is to confuse being busy with actually doing marketing.

You can spend hours planning content, checking numbers, switching between accounts, replying to people and fixing small things, then look back and realize none of it really moved the needle.

The boring operational stuff can take up more time than expected too. Once there are several accounts to manage, having each one in its own setup can make things easier to keep track of, and cloud phone setups can help with that without changing the actual marketing strategy.

I’m curious what everyone here has cut out after realizing it was mostly just keeping you busy.

What’s one marketing task you stopped doing because the return just wasn’t there?

I somewhat recently started a sleep supplement (5 months ago) and have been struggling to generate sales through paid ads, mainly meta. I’m willing to spend around $80/day currently, and am also willing to spend time making organic videos myself. I am truly passionate about the product and believe in it, I’ve spent a lot of time testing and refining the formula and taste so I’m willing to do whatever it takes to grow this, I just want some clear advice on what marketing strategies have worked best for you guys, thanks for reading and if you guys would like a link to the store or anything like that let me know!

​

We’re currently looking for someone who genuinely wants to join an early-stage startup and help with marketing, growth, social media, and getting the startup in front of its first users.

This is currently an unpaid opportunity because we’re still at the early/pre-MVP stage.

The idea is simple: if we work well together, contribute consistently, and the startup grows, we would like to explore a long-term partnership with the right person.

This is not a traditional job offer. It’s an opportunity to build something together from the beginning.

If you’re interested, comment below or DM me.

I recently started my journey into digital marketing, and I really love the business side of it. I’m also incredibly passionate about learning new things, especially AI.

However, the biggest challenge I’m facing right now is the overwhelming number of choices. It feels like every time I start learning one thing, a new AI tool or update comes out. I’m really struggling to figure out what I should actually focus on and master.

How do you all handle the constant updates? Any advice on how to pick a lane and stick with it?

I keep seeing teams spend weeks choosing an email platform, tweaking templates, rewriting the copy, and testing send times. Then they send everything to a list that hasn't been cleaned or updated in years and wonder why the results are weak. I'd look at the list before blaming the software or the email setup. If a lot of the contacts are outdated or no longer engaged, a better platform isn't going to fix that. Does anyone else think list quality gets overlooked when people talk about email strategy?