Is it just me, or is AI making us forget what actual marketing feels like?
Last week, I was stuck and depressed in a creative rut, staring at a blank screen. Out of pure exhaustion, I dumped my notes into an AI tool and asked for 10 ad hooks.Three seconds later, I got a flawless list. The grammar was perfect, the keywords were there.
But when I read them and completely soulless they were mechanically correct, but they did not feel like anything a real person would say.
It made me realize how much we are confusing content generation with actual marketing lately and followed
- AI is the machine: It’s incredible for data, speed, and patterns. It tells you what people buy.
- Marketing is the human: It’s empathy, psychology, and gut instinct. It understands why people buy the real emotions and frustrations.
I am very curious to know about your thoughts, ideas and hacks that how are you keeping the human touch alive in your campaigns?