r/SocialMediaManagers

Hey social managers <3 i'm sure you've all seen the neutrogena contoversey going on (about how they fired hayden panatierre back in 2007 for speaking out on her post pardum depression) and how their socials are flooooooded with hate comments.

i don't work at neutrogena (but i do work for another big company that could def have old controversies pop back up for me to handle one day tbhhhh) and i don't agree with them firing her ofc (who would??) but i'm at a loss for how the social team can manage a crisis like this.

i've seen a whole lotta brand cancellations on socials but WHEW this one is rough. esp since most social teams are just girlies who prob loved hayden and would never support the firing, too!! what a situation to be in ugh. i am sending prayers to their social team rn who are probably stressed to the max trying to figure out next steps.

if you were on their team, what would you do? i have post notifs bc i have NO idea. since someone has passed away </3, this feels wayyyy extra hard to navigate!

I've stopped brainstorming content ideas and started pulling competitor data instead, then scoring every post against that account's own engagement rate median rather than raw likes. Tried it on 3 UK banks this week on the theory that if it works in banking it works anywhere.

Follower count and posting volume were both dead ends. Barclays UK has 86k followers and hit my 50 post ceiling in 75 days, Lloyds Business has 9.4k and posted 15 times, and their medians finished half a point apart.

86k followers or 9.4k, barely mattered. All 3 medians landed inside half a point.

Scoring each post against its own account baseline is where it got fun. Lloyds got 10.6x their median from one founder telling one story, and the strongest organic post Barclays managed in 90 days was a nail art reel captioned "Is this too niche? 💅". No product content anywhere in the top 5.

Same posts, ranked against their own account baseline instead of each other. Nothing in the top 5 is product content.

Lloyds is the one that stuck with me. Their Making Tax Digital posts are useful to exactly the right people and sat between 0.11% and 0.77%, while founder stories on the same account cleared 8%. Nobody wants the deadline explained to them, they want to watch someone else survive it.

Barclays also ran the identical Wimbledon reel 3 times in a week, so you can watch a repost die in real time.

One reel, 3 runs, 1 week. Run 2 kept about a fifth of run 1 and run 3 barely registered.

The 5 briefs I actually took out of it:

Content idea	What the data said	Format
Turn every product announcement into a customer telling the story	Lloyds founder reel hit 10.6x their median, their own deadline posts sat at 0.11% to 0.77%	Reel or carousel, one named person
Explain the boring history of your category	Barclays' notes, contactless and "pound of silver" posts all beat their median with zero product mention	Static or 15 second reel
Post something deliberately off-topic once a fortnight	The nail art reel was their single strongest organic post in 90 days at 2.74%	Reel, low production
Rebuild the winner instead of reposting it	Same reel 3 times went 0.98%, then 0.20%, then 0.12%	New cut, same idea
Split content by job, reach or response	NatWest reels pull 1,800 to 2,600 views at 0.16% to 0.41%, their photos sit at 1.1% to 1.5%	Reels for reach, carousel plus question for replies

Two things make the method work. Pull the whole 90 days rather than a top posts list, because top post rankings are survivorship bias in a nicer interface. Then score against each account's own median, since 100 likes at 9k followers is a different animal to 100 likes at 86k.

👋 Hi, I'm a software founder doing research on how smaller churches (roughly 50–500 people) handle social media. I'm not selling anything and won't pitch you — I'm trying to understand the real week-to-week experience of the person who actually runs the page, before I build anything.

I'm looking for 5–10 people for a relaxed 30-minute call. As a thank-you: a $30 donation to your church's ministry, or a $30 Amazon gift card — your pick.

If that's you (especially if you're a volunteer or a pastor doing it yourself), comment or DM me.

Hello! I need some info from other social media managers, who’ve left past jobs. I’m currently on my last week of working and my boss has requested I schedule content for the next 12 weeks, as a part of my handover process. Initially I planned of 4 weeks to help her out but 12 weeks seems ridiculous. Please advise if this is common practice.

Extra info, I also do all the marketing and comms, not just socials and have to hand over a lot of other work that I want to finish first for my portfoli.

Building a personal brand around consulting work. The posts need to sound like me, which is the whole point, so I'm not sure how much of this is actually delegable.

Two coffee shops, three platforms, maybe four posts a week plus answering DMs.

Quotes I've gotten so far:

$400/mo

$1,100/mo

$2,600/mo

$3,200/mo

Same scope described back to me each time, roughly. What am I paying for at the top end that I don't get at the bottom.

I’m about to take on my first Pinterest management client, and there’s one thing I want to understand before I set my client-payment process.

For those of you who currently work with Pinterest management clients:

1)Do you normally collect 50% upfront + 50% later, or do you require 100% upfront?
2)How do your clients usually pay you PayPal, direct bank transfer, Stripe, Wise, or something else?
3)If you use a payment schedule, when do you collect the remaining balance?
4)Do you start working only after the upfront payment has cleared?

I’m especially interested in hearing from people who have actually managed paying clients, not general freelancing advice.
Would really appreciate hearing what has worked for you. ❤️

Uploaded contacts - How to find people after syncing & understanding Friend Suggestions

I uploaded the contacts from my mobile phone to try and find out who is behind some phone numbers I don't have names for, there are three numbers I have saved as 'No Clue', 'No Idea' and 'Don't know'.

After buying my new phone and syncing my sim contacts a few months ago Ive only just noticed these three saved without the owners names and as my old phone was smashed to bits I threw it out so can't put the sim back in to check.

Obviously I've rang them but they just ring out and wonder if they could they be dead numbers so thought I'd try doing this before discarding and deleting them.

I thought after syncing my contacts I'd be able to simply type each number into Facebook's search bar and the owner would show in the results but that appears not to work as I dont recognise any of the profiles that show nor are their mobile numbers displayed in the 'About' section!!

Can any one shed light on how to find the people in my contacts using their phone number?

I’m curious how other social teams are handling this. We’ve all got access to AI tools now, but most of the output still feels pretty generic unless you feed it a ton of brand context.

What have you found actually works for teaching AI your brand voice, visual style, audience, boundaries, etc? Are you building prompt libraries, feeding it past content, using brand docs, or doing something else?

Die meisten von uns wissen, dass Ghostwriting nicht mit dem Text beginnt, sondern mit dem starken OnBoarding und den Fragen davor.

Ich will den Menschen verstehen.

Ich will wissen, wie er spricht, wie er denkt, wie ein Unternehmen führt und welche Prozesse und Learnings ihn dahin gebracht haben, wo er heute ist.

Ich hab mir überlegt, den OnBoarding Call zu transkribieren und danach eine Sprachanalyse zu machen, einfach um die Muster herauszuarbeiten, um danach konkret für ihn schreiben zu können.

Meine Frage ist jetzt aber:

Mit welchen Fragen habt ihr eure Ghostwriting Kunden komplett aus der Reserve gelockt?

Welche Fragen vorab haben euch am meisten weitergeholfen, um eure Kunden besser zu verstehen?

Hi! I’ve been charged with establishing dashboards with KPIs, providing monthly and quarterly reports on marketing and social media performance, and monitoring online conversations about the brand. The goal is to build brand awareness (it’s a pediatric therapy based organization), drive website traffic, grow the audience on social media, increase engagement and generate demand (more clients, more clinicians).

Are there specific apps or tools you recommend to help get started?

I’ve heard of Social Pilot and MyOrca, but am fairly new to the analytical side of social media management.

Thank you!!

so I have joined this startup, very small with like 7-10 people working apart from the founders, as a social media manager though it is a three months internship and this is my first ever internship which is paid as well. till now I have created two videos for them which are– coming soon video and product launch (this one isn’t released yet) and most probably we will launch our product next month. I am very confused about what to do. I see all these posts of people saying how they were in top 1 right after launching their products on product hunt, or gaining number of user. I am posting on LinkedIn, Instagram, x and Reddit. Instagram reach isn’t really for us rn, Idk where to post on x because my profile views are low and most of the “drop your saas“ are just for comment based and we got a ban on our first reddit account due to low karma and too much promotion. And now we will be launching a campaign for reddit and LinkedIn this week. I feel like I am doing a very shitty and poor job. Idk what to do. Can you all help me a bit?

I manage social for a few of my own businesses and I'm constantly staring at graphs going "okay... so what do I do with this." I end up making educated guesses and hoping I'm right.

Curious how everyone else handles this — do you have an actual process for turning the numbers into a decision, or is it mostly gut feel + guessing like me?

Hello! I recently started at a startup studio and want to build a solid stack of tools to master as we slowly stack up clients. Right now, relying strictly on WhatsApp and Notion is starting to cause headaches especially for client communication, content scheduling, and approvals.

What core tools, software, or workflows would you recommend for managing multiple client accounts efficiently? Thanks! (I tried looking them up myself but I'm spiraling and don't want ai answers lol)

Hi everyone! I recently started managing both our founder’s LinkedIn profile and our company LinkedIn page, and I would love some advice from people who have experience growing LinkedIn accounts organically.

I basically started from scratch and we already have content prepared. So far, this is what I’ve been doing:
For the founder’s LinkedIn:

- Posting consistently using our existing content
- Connecting with around 10–15 relevant people per day
- Doing around 20 replies/engagements per day
- Engaging with relevant people in our industry

The connection growth has actually been pretty good. We’ve now reached around 1,000 connections on the founder’s profile.

However, the problem is that post impressions and engagement are still relatively low, despite having around 1,000 connections and consistently doing engagement.

For the company LinkedIn page, the situation is very different. The page is growing extremely slowly, with only around 50 followers so far with the same
Method I did above.

I’m trying to understand if this is normal or if there’s something I should change in the strategy. Cause i used the same method in other platforms like insta and x which grows fine.

I’m trying to make sure I’m not just increasing the numbers but actually building an audience that engages with the content.

Also, is there a daily limit for connection requests, comments, or other activities that I should stay within to avoid getting the account restricted?

Thank you so much, please give me advicee 🥹🫶

Ok so I started an instagram page for my professional work and cold outreaching, it's been 2 days so reach is OBVIOUSLY low and I got 20 followers in 2 days ..idk I'm lowkey feeling disappointed and demotivated and burnout is this normal? .. and about cold outreaching , I didn't text many brands and business owners because I want to build a good profile and posts and followers first then approach , however I was following a strategy to analyse their page and product and point out 1 mistake they've been doing and tell the solution to it , so they don't end up wasting their time reading a cold pitch. However I'm being ignored 😭😭 should I stop giving advices and do normal pitches? Or my strategy is good I just need to apply it with many people

Hi folks,

A friend of mine who works as a freelance SMM told me he spends a lot of time monitoring comments on his clients’ TikTok and Instagram posts.

He says he needs to read through the comments and take action when there’s negative feedback or a potential issue, for example, if someone says they got sick after eating at a restaurant or had an allergic reaction to a product.

He also mentioned that existing tools are either too expensive or don’t really cover this part of the workflow, so he asked me to build a small app that would automatically monitor comments and send a notification when something potentially serious comes up.

Now I’m curious if this is actually a common problem or just something specific to the way my friend works.

How do you usually handle comments across your clients’ accounts? Do you actively monitor them for potential issues, or do you mostly rely on notifications and respond when something comes up?

I’d really appreciate hearing how you handle this in practice 🙂

I do social media strategy/content for small brands and creators now. went in assuming the hard part would be ideas, hooks, whatever. it's not. the actual bottleneck is that most brands can't approve anything fast. i've had a fully ready content calendar sit for 3+ weeks because one person in a group chat didn't reply. Meanwhile a competitor with worse content is posting daily and just... winning, because they're consistent.

Every account i've seen actually grow has one thing in common... someone is allowed to post without it going through 4 rounds of internal feedback first. doesn't matter if the content is amazing, if it's stuck in review it's not growing anything.

not pitching anything here, just found it funny that i left my job to fix creative problems and ended up mostly fixing decision-making speed. anyone else dealing with this from the brand side, or is it just the clients i've had?