Hey everyone,

I’m a content creator for a US‑based financial services brand (think: credit/financing, not a bank specifically). I’m posting anonymously because I want to protect the company and brand, but I’m hoping some of you who work in regulated industries (finance, healthcare, insurance, etc.) or have dealt with legal/compliance teams can share your experience.

Context

I create short‑form social content (Reels/TikTok/shorts) that is:

• Educational and informational about how a credit/financing product works
• Focused on explaining features, payment options, and use cases
• Delivered in a fun, social‑first way (skits, scenarios, etc.)
• Scripted and approved by internal teams (except when it goes to legal is a different story)

Important:

I am not giving a personal testimonial. I’m not saying “I use this card” or “this is my experience.” I’m more like an on‑camera host explaining how the product works. "This is how you can use the card," or "Did you know you can use the card in this way"

The issue

Internally, there’s a lot of debate about FTC guidelines and endorsements—specifically:

• Whether an employee or contractor appearing on camera automatically counts as an “endorser” under FTC rules, even if they’re just delivering factual, brand‑approved information (for educational purposes delivered in a fun way)
• Whether I need to verbally disclose my relationship to the company at the beginning of the video (e.g., “I work for X”)
• Whether it’s acceptable to have a written disclosure on screen or at the end of the video instead
• How much this changes if the person is an employee vs. a contractor

From my perspective, what I’m doing feels closer to advertising/brand messaging than a personal endorsement, because:

• I’m not sharing my own experience
• I’m not giving an opinion (“I love this card,” “this is the best option,” etc.)
• I’m delivering scripted, factual info about the product

But some people internally interpret the FTC’s definition of “endorsement” very broadly, to the point where any human face on camera is treated as an endorser.

What I’ve already done. I’ve:

• Read the FTC Endorsement Guides and the recent updates
• Looked at how other big financial brands handle this (e.g., creators or employees in skits explaining products, sometimes with small disclosures in text)
• Tried to distinguish between: Endorsement/testimonial (personal experience/opinion)
• Brand spokesperson/host (factual, scripted messaging)

But there still seems to be a gray area in how this is interpreted, especially for short‑form social content.

What I’m looking for from this sub. I’d love to hear from:

• Social media managers/content leads who work in finance, healthcare, insurance, or other heavily regulated industries
• Anyone who has worked closely with legal/compliance teams on FTC/advertising/endorsement issues
• Anyone who has had to build internal guidelines for on‑camera talent and disclosures

Specifically:

1. In your experience, does your company treat on‑camera employees/contractors as “endorsers” by default?

2. Do you require verbal disclosures (“I work for X”) at the start of the video, or is on‑screen text enough?

3. Do you handle employees vs. contractors differently in terms of disclosure?

4. Do you have any examples (even anonymized) of how your brand phrases disclosures in short‑form content?

5. Have you ever consulted outside counsel or industry groups on this? If so, who/what was helpful?

6. Does it matter if the employees/contractors are not cardholders and give educational content?

I’m not looking for legal advice here—more real‑world practices and how other teams are interpreting and operationalizing this in social content.

If you have resources, articles, webinars, or even job titles/roles (e.g., “talk to your company’s X type of lawyer” or “look for Y type of compliance specialist”) that you’ve found helpful, I’d really appreciate it.

Thanks in advance to anyone who reads all of this or shares their experience. This feels like a niche intersection of social media + legal + finance, and I’m trying to navigate it as thoughtfully as possible while still being social-forward. ✨

Edit: Not sure what the problem is but most of your comments are being removed. If anyone can send me a chat with your thoughts i would really appreciate it!

I'm just looking for feedback on which platforms you find the most helpful for branding, and getting the word out about your upcoming events, business, etc. in 2026.

I've read alot of articles but just looking for your individual opinions.

Thank you. ✨

Hey'all,

What do you actually want a SMM tool to have?

Do the current tools in the market like hootsuite, later, socialbee, sprout social, fulfill those needs?

Do you have any particular dislikes with or irritations with some tools?

Do you want any additional features that these current tools do not provide?

It'll be great if you'all could provide some info regarding this. Thanks for any information. Cheers.

Hey there, I’m looking for advice on how to contact/approach page admins to propose collaborations for an app

If there is any admins out there for social media pages like memes/motivation/wellness/news/anything basically

What catches your attention?

Thanks!

We just on boarded a new client, it's a mental clinic and i was assigned to handle their pages. Part of me is excited because mental health is a topic i would talk about for hours, part of me is nervous, will i actually meet the clients goal?

The goals are nothing too complicated;

1. Instead of one session, he wants clients who will book whole packages, ie 6 session package or a 12 session package.

2. Do webinars

3. Be able to sign contracts to be able to work with corporate organisations...

Many mental health organisations post some motivational quotes, some generic facts about some common disorders, and about how fancy the organisation's environment is, right?

Here is what i am thinking...

1. Normalize hard (taboo) conversations ie rape, LGBTQ, GBV, etc.

2. Impactful educational content on common topics like depression etc

3. How therapy actually looks like, talk about the healing journey etc

The problem is, how do i strategize, what should i post first, how will i package this ideas and will this actually convert to meet the clients goals?

I need help wrapping my head around this, or what would you do differently?

a mutual posted about needing a social media manager for their growing business that really resonated with me and honestly, me being sick of feeling stuck at these dead end retail and food jobs i jumped at the opportunity to be able to do something a bit more creative for work, something i can sharpen my artistic skills in the digital realm, and connect with other creatives in my community. it’s currently a volunteer position, which i don’t mind at all and i’ve enjoyed having something to do and look forward to working on. but once the business is more established that will change. i don’t have any education in marketing, only my own experience trying to market myself as a music artist. i’m excited about this but sometimes i get a feeling of stockholm syndrome. i’ve been watching youtube videos about branding and things like that, and i want to make sure i do a good job. i genuinely feel like i would be good at this, and even enjoy it a lot. it’s just a bit new to me and out of my comfort zone. does anyone have any similar experience? and is there anything crucial i should know about managing a business social media account? i welcome any advice!

Looking to chat with a very selected cohort of creators/managers about how you're actually using AI day to day - scripting, research, competitor analysis, posting scheduling, comment automation, the working side of things. Not image or video gen.

I'll make sure your time is not wasted.

If you'd be interested, drop a comment or DM and I'll reach out.

Hi everyone! I’m currently trying to figure out effective ways to grow our Facebook page organically and would really appreciate any tips or strategies you can share.

Our page has been active for around 7 months now, but we currently only have about 40 likes. We’ve been posting consistently, but growth has been quite slow.

Any advice on increasing page likes, reach, engagement, or attracting the right audience organically would really help. Thanks in advance!

I’ve been working in social media marketing for a little over 5 years now! Majority of that time was spent at an agency working for clients in the automotive , real estate and hospitality industry. It was a full media company, so we offered both content creation (high quality and organic on iPhone). Overall, I loved the services and the client roster I worked with!

I was unfortunately laid off from the company after 3.5 years of working there. Now I’m at a PR company but don’t feel the social side of the company is strong. I came into running accounts that would only post stock photos, and not too much focus on the actual product… no strategy whatsoever. (When I tell you I almost lost it seeing cats and dogs being posted…) The company also doesn’t have a media team. It’s just me grabbing content whenever there are market events (which I’m fortunate enough to travel for). They occur every few months so I try to stack up and repurpose as much as I can. Since starting here, I’ve been able to implement a strategy into the accounts using what I’ve learned in the past and have been seeing good results.

My issue is that there is no room for growth here and feel that my input isn’t considered. I also feel that it’s somewhat micromanaged,so I what I post is somewhat overlooked because of the lack of understand of the owner.. so I don’t this I can grow in this environment.

I am still keeping my options open. I’ve applied to numerous roles with my portfolio but don’t seem to get anywhere with it. Any suggestions to making my applications stand out more? Is there any side project I can do to showcase my skill without using my internal accounts?

Any tips would be greatly appreciated!

Social media managers—do you log into clients’ accounts with their passwords, or just use Meta Business Suite access?

Hello everyone, I think I have found building Facebook pages with AI content to be quite easy. One reason is that I know how to study what other successful pages are doing and understand what is working for them.

Over the past few months, I have created 5 Facebook pages, and they have all grown quickly using my AI content strategy. The challenge, however, is that I am not monetized yet because the pages grew so fast within a short period of time.

Now, I am thinking of possibly selling Facebook pages or starting a service where I help people grow their pages to an agreed number of followers and get paid for it. I create the AI content, manage the posting, and help the page grow.

What do you all think about this idea?

Also, I would really like to know other ways I can make money from the followers I already have. I am simply making inquiries and open to suggestions.

Thank you all in advance. Feel free to check out one of my drama pages, (Zethium Studios) it is only about 1–2 months old.

Is there a platform or an app that help you schedule posts on TikTok? Like Meta

I’m researching how brands and teams actually use social listening tools beyond basic sentiment tracking and dashboards.

Would love to hear real examples where insights from tools like Brandwatch, Sprout Social, Meltwater, Talkwalker, Sprinklr, etc. directly influenced business outcomes.

Some archetypes of insights I found online are as below:

• Detecting a crisis before it became mainstream
• Launching or improving a product feature based on online conversations
• Competitor intelligence that changed strategy
• Identifying churn or customer frustration patterns early

Would love to know if you or your company had any AHA moments from the listening tools

Starting internship as an social media and SEO Marketing needed some advice

so basically I am soon going to start my internship as a social media and SEO marketing for a startup.

I don't really have much experience with SEO I am currently doing a course to understand its basic. for social media marketing I have some experience with LinkedIn and Instagram. with the talk that I have with the founders they are focusing on only SEO and Instagram for now.

it's a financial education startup which focuses on providing bit size courses on personal finance to consumers. its target audience is between the range of 18 to 25.

I have analysed the website it is very clean. right now they a have around 4 courses. they have tried to simplify and gamify these courses. and there is also have articles and financial tools booh of these are still I believe is under construction.

honestly the SEO situation of the website is very bad. I used claude to analyse it. there are no internal links or backlinks. keywords have not been used well. and according to claude analysis only two out of 8 pages are indexed by Google.

the social Media part is ok. last year they posted around 48 reels that was there beta stage where the just launch their website and testing it. but after that form the last 6 to 8 months they have not posted anything. they have around 200 followers right now.

I would really appreciate your advice on how should I go forward with the strategy. this is like my first marketing internship. and since its startup I don't know how much guidance should I be expecting.

what do I do how should I plan forward ??