u/Some-Sound9996

We just on boarded a new client, it's a mental clinic and i was assigned to handle their pages. Part of me is excited because mental health is a topic i would talk about for hours, part of me is nervous, will i actually meet the clients goal?

The goals are nothing too complicated;

1. Instead of one session, he wants clients who will book whole packages, ie 6 session package or a 12 session package.

2. Do webinars

3. Be able to sign contracts to be able to work with corporate organisations...

Many mental health organisations post some motivational quotes, some generic facts about some common disorders, and about how fancy the organisation's environment is, right?

Here is what i am thinking...

1. Normalize hard (taboo) conversations ie rape, LGBTQ, GBV, etc.

2. Impactful educational content on common topics like depression etc

3. How therapy actually looks like, talk about the healing journey etc

The problem is, how do i strategize, what should i post first, how will i package this ideas and will this actually convert to meet the clients goals?

I need help wrapping my head around this, or what would you do differently?

Hello everyone I was recently hired to help a team refine their social strategies and identify the gaps that could be hurting their growth. I looked at the pages and i got confused because they are a total mess, I can clearly tell that the people running the accounts have zero knowledge of social media. Tell me why there is a bottom of funnel content here a tofu content loke after 4 days, mind you, these pages have less than 50 followers so doing a bofu content and trying to make sales is crazy. This is the strategy i am thinking about;

Publish 3 posts daily, following a different theme everyday.

1. A tofu content in the morning - like a high impact educational content in the morning.

2. An engagement post based on the same theme could be a question; What has been your biggest struggle fighting acne? Pr something that will encourage the existing followers to contribute hence - engagement.

3. A conversion post, maybe a product highlight on a discounted price.

By following this, the pages will have a particular structure and we will cover the whole sales funnel in a day.

What would you do differently?

Hello everyone I was recently hired to help a team refine their social strategies and identify the gaps that could be hurting their growth. I looked at the pages and i got confused because they are a total mess, I can clearly tell that the people running the accounts have zero knowledge of social media. Tell me why there is a bottom of funnel content here a tofu content loke after 4 days, mind you, these pages have less than 50 followers so doing a bofu content and trying to make sales is crazy. This is the strategy i am thinking about;

Publish 3 posts daily, following a different theme everyday.

1. A tofu content in the morning - like a high impact educational content in the morning.

2. An engagement post based on the same theme could be a question; What has been your biggest struggle fighting acne? Pr something that will encourage the existing followers to contribute hence - engagement.

3. A conversion post, maybe a product highlight on a discounted price.

By following this, the pages will have a particular structure and we will cover the whole sales funnel in a day.

What would you do differently?

I think "sell me this 🖊️ pen" is such a great interview question to measure your mastery in marketing.

Now how would you go about it?

I knew it was time to quit when, I had worked the whole night, had barely slept an hour and i was expected to show up for work the whole day and give optimum performance. I remember I walked that road crying my eyes out wondering when and how i signed up for that kind of suffering.

PS. This is only one instance i am highlighting, there are very many bad situations i went through including, micro management, unpaid work, unrealistic working hours, lack of communication, gaslighting, guilt tripping (amongst other manipulation techniques.

What's your story?

I quit my job to focus on Social Media Management. It has been going great, i have been learning a lot, but now it is getting stressing because i have all this information and no way to practice it. I am offering my self to work with business owners who are finding it to navigate social media, bet on me and lemmie fix you social presence.

I quit my job to focus on Social Media Management. It has been going great, i have been learning a lot, but now it is getting stressing because i have all this information and no way to practice it. I am offering my self to work with business owners who are finding it to navigate social media, bet on me and lemmie fix you social presence.