u/Due_Stable8283

Asking for me own company:)

For local SEO, how much does having your primary keyword directly in your Google Business Profile (GMB) name actually matter?

For example, if your business is “Smith Home Services” and your main target keyword is “Dallas plumber,” would changing the name to something like “Smith Plumbing” provide a meaningful ranking advantage?

I’m curious how much impact the business name keyword has compared with other factors like reviews, proximity, relevance, citations, and on-page SEO.

Has anyone tested this or seen a noticeable difference after adding a keyword to the business name?