
UAE Small Business Owner Here - Would Appreciate Some Honest Feedback on Our Website & Growth
Hey everyone,
I run Florence Trading FZCO, a small business based in Dubai. We primarily deal in consumer electronics, including Apple products, accessories, premium audio, and brands such as Bang & Olufsen, Pantheone, Belkin and others.
We’ve been growing mostly through B2B relationships, trading, referrals and existing customers, but I feel there’s a lot more we could be doing with our online presence and the business itself.
I’d genuinely appreciate some fresh eyes on our website:
I’m not looking for compliments. Tell me what you’d change.
Does the business proposition make sense immediately?
Does the website make you trust us?
Is anything confusing or unnecessary?
What would make you more likely to enquire or purchase?
And if you were running this business in the UAE, where would you focus next for growth?
Sometimes when you work inside a business every day, you stop noticing things that are obvious to someone looking from the outside.
Happy to hear criticism, ideas, or even completely different approaches. I’d especially love to hear from other UAE business owners who have gone through that transition from a small trading business into something more structured and scalable.