u/Easy-Ads

I have been running meta ads for years, it works great, even though it can be frustrating at times. I have a very simple structure: one single CBO, broad with some suggestions, then I either throw everything into one adset, or I add a new adset per new creative ‘idea’.

My question is, for those of you at reasonable scale, do you test with a separate ABO campaign, and then bring the ‘winners’ into a scaled campaign? I am thinking about trying to route. TBH I haven’t had my head in the meta ads game for a bit, so I’m curious what the typical setup is for an account with good scale nowadays!