How many follow-ups do you send before you assume a waitlist is dead?
I'm stuck on a pretty boring but annoying question: how many follow-ups do you actually send after someone joins a waitlist before you call it dead?
I used to think silence meant weak interest. Lately I'm not so sure. A lot of people sign up, then do nothing, and I can't tell if that means they were never serious, or if my emails are just landing at the wrong time, in the wrong way, or in a channel they ignore.
I've tried a mix of email and DM nudges, and the awkward part is that there's no obvious cutoff. Keep chasing and it starts feeling needy. Stop too early and you might be giving up on people who were actually interested.
I don't know whether I have a dead list or a bad nurture process. How do you decide when a waitlist is actually dead, and what signals make you stop following up?