trying to figure out what AI engines actually cite for local HVAC searches, anyone cracked this for blue-collar services?
Been trying to wrap my head around how AI engines decide what to cite for local searches. My husband runs a small HVAC company and I handle the website plus whatever this GEO thing is supposed to be. The advice online all seems aimed at software companies with 50-person content teams.
I spend evenings reading about how LLMs pull from paragraph chunks and how Reddit dominates citations. Fine. But when someone asks their phone for emergency AC repair near them, what actually surfaces? It's not blog posts about SEER ratings. It's Yelp, Angi, maybe a Facebook group rant.
I ran a tiny experiment. Asked four AI engines for best HVAC in our county. Two cited the same decade-old Angi listicle. One hallucinated a company that closed in 2019. The fourth gave a decent answer but pulled from a neighborhood forum post from 2021.
Feels like local GEO is just reputation management plus praying your business name shows up in enough forum threads. Or maybe I'm missing something tactical. Anyone here actually cracked this for blue-collar local services? Not theoretical stuff. Actual results.