Why are Indian users so reluctant to pay for SaaS? How do you actually convert them?
I've been building a SaaS product and one thing I've noticed is how difficult it is to convert Indian users into paying customers.
People will use the product, come back, ask for features, and sometimes even complain when something isn't available 😭
But the moment there's a paywall or subscription, a huge percentage just leave.
Even when the pricing is relatively low.
I'm genuinely curious why this happens.
Is it because we've become too accustomed to free apps and services?
Is subscription fatigue the problem?
Do Indian users simply not trust smaller SaaS products enough to enter their card details?
Or is the value proposition usually not strong enough to justify another monthly payment?
For founders who have successfully built SaaS products for Indian users: what actually worked for you?
Freemium with strict limits?
One-time payments?
UPI subscriptions?
Very cheap entry plans?
Giving users enough time to build a habit before showing the paywall?
I'm currently trying to understand how to attract users who are not just willing to try a product, but are actually willing to pay for it.
Would love to hear from Indian SaaS founders and users on both sides.