Has anyone actually cracked tracking on Meta Click-to-Messenger ads beyond Meta's native data?
We run interaction ads on Meta for several clients out of Denmark, and our biggest bottleneck is tracking.
We need a setup that can document:
- Number of conversations actually started
- Which ad drove each conversation
- CPL at the destination level
EU/GDPR restrictions mean Meta's own reporting isn't usable for us, and we've spoken to most of the tracking providers on the market without finding one that delivers this cleanly.
On top of that, a meaningful share of the conversations we do see come from people who clicked the ad by accident and started a chat without any real intent. So even the raw conversation count is inflated, and we need a way to separate genuine leads from noise before we can trust any CPL number.
Most of the solutions we've looked at require heavy custom integrations. We're open to integration work, but want to understand what's actually realistic before committing to a build.
If you've run a similar setup at scale and cracked tracking beyond Meta's native numbers, I'd love to compare notes. Paid consulting is fine.
Who's the right person to talk to?