Why do EV charging stations still make payment so difficult?
I've been spending time learning about the EV charging ecosystem and one thing keeps standing out to me.
Many charging experiences still require users to:
- install an app
- create an account
- add payment details
- authenticate before charging
From the driver side, it creates friction.
From the operator side, I wonder whether it also creates issues like:
- abandoned charging sessions
- support requests
- lower usage from first-time users
I'm curious from people working with charging infrastructure:
How are operators thinking about payment today?
Are app-based flows still preferred, or are direct payment methods becoming more important?