Does anyone else feel like makeup launches are becoming skincare launches too?
I feel like every new foundation, primer, concealer, skin tint, or setting spray is being out there as more than just makeup now. It is always sum like “barrier supporting,” “skin loving,” “hydrating,” “brightening,” “with niacinamide,” “with peptides,” “with hyaluronic acid,” or “infused with skincare.”
At first I thought that was a good thing but now it feels like brands and influencers are using skincare language to make every makeup product sound like it is doing something extra. I don’t even know if my skin wants all of that. If my serum already has niacinamide and my moisturizer has barrier ingredients and then my primer or foundation and concealer also have “active” ingredients, am I actually helping my skin or just layering a bunch of trendy ingredients because the markting sounds smart?
I miss when makeup was just allowed to be good makeup. Good shade range, good wear time, nice finish, doesnt separate and doesn’t break me out. That should be enough.
Do you think skincare makeup hybrids are useful or is this just the new markting angle brands realized people respond to?