u/Exotic-Policy-3288

Hey, my company is doing fractional revenue operations, CRM cleanups, migrations, tons of agentic workflows, that kind of stuff.

But me and my cofounder only really have sales / tech experience. We did a bit of work on content and have automatic posting for LinkedIn already. I promise it looks human lol. We do it in a human-in-the-loop type way, so everything still feels 100% personal.

The problem is we have basically no real content / SEO / AEO strategy.

We thought about hiring an SEO agency to handle this, but right now it’s either that or adding a senior person to the team who could basically double our capacity on more technical projects. So we’d rather go with the senior person for now, do SEO in-house because of budget constraints, and then probably hand it over to an agency in the next 6 months.

I’m a technical guy with a sales background and a pretty fast learner. Does anyone have recommendations on what I should set up first?

We want to go very sciency and avoid anything flashy at all cost (ai agent replaced my mom).

My current idea is to turn all our standardized work into blog posts, for example:

1. Signaling, CRM cleanup workflows, nurturing workflows, etc.
2. Record quick videos on how to set them up and put them on YouTube.
3. Take all the internal materials we already have that are not public and turn them into a ton of blog posts.
4. I guess I have to do keyword research first, right?
5. Do I also need to care about backlinks at this stage?
6. What should I prioritize now? YT, Blogs, My own linkedin content?

I’m kinda all over the place with this, so would appreciate any advice from people who actually built this from zero.

What would you set up first if you had to do this in-house?

hello there, gtmstappen here :)

Has anyone created or deployed workflows for keeping CRM clean?

Merging duplicates, removing bad records, enriching data. Any recommendations on how to start?

I'm thinking about building one pagers with like "how to do it" for different crms? would anyone want it? or someone has done it already :)

linkeind posts are like "I built a GTM system with Claude" and the comments are 200 people going "interested" for a template.

I get the concept of LLM lead routing -- hat's real and good, but it's just a workflow with an LLM decision step.

But half these posts keep saying stuff like:

• "signaling with Claude"
• "tracking job changes with Claude"
• "Claude detects intent across channels"

and I genuinely can't tell if they mean:

• Claude is reading something and detecting patterns Clay can't (like reading messy unstructured data)?
• They're just using Clay's existing job change / signal detection connectors but calling it "Claude routing"?
• There's actually something novel here I'm missing?

Is this just repackaging existing patterns with an LLM step, or is there actually something different about how Claude processes GTM data that beats purpose-built tools?

when i tried looking some more concrete staff there was nothign valuable

Hey I'm looking for inspo on what GTM workflows are out there

Workflows IO has 4 solid ones nice quality but it's not enough reference material

RevPack is curated which is good, but the website is meh, and hard to copy without them

"The GTM Library" has a ton of stuff but it's completely uncurated.

Need something with:

• variety
• curated staff
• easy to copy

Anyone using something that works? Or is this just not solved yet?

linkeind posts are like "I built a GTM system with Claude" and the comments are 200 people going "interested" for a template.

I get the concept of LLM lead routing -- hat's real and good, but it's just a workflow with an LLM decision step.

But half these posts keep saying stuff like:

• "signaling with Claude"
• "tracking job changes with Claude"
• "Claude detects intent across channels"

and I genuinely can't tell if they mean:

• Claude is reading something and detecting patterns Clay can't (like reading messy unstructured data)?
• They're just using Clay's existing job change / signal detection connectors but calling it "Claude routing"?
• There's actually something novel here I'm missing?

Is this just repackaging existing patterns with an LLM step, or is there actually something different about how Claude processes GTM data that beats purpose-built tools?

when i tried looking some more concrete staff there was nothign valuable