Confused about scheduling shorts
Hello, I'm fairly new to YouTube Shorts, but not new to content creation in general. I started a month ago focusing entirely on short-form content, and so far things are performing okay and I'm honestly having fun with it.
However, I'm still trying to get used to how the platform works, and I have a quick question about scheduling.
I’m trying to target my uploads for when my target audience is most active. The issue is, I’ve noticed that every single time I schedule a video, it gets absolutely zero traction in the Shorts Feed until about 2.5 to 3 hours (sometimes more) after it officially goes public. Before that mark, it only gets a handful of views from notifications or channel pages, and then the feed traffic suddenly kicks in.
Is this normal "incubation" time for YouTube Shorts, or am I doing something wrong?
If this is just how the platform works, how do you guys plan your scheduling? Do you pull back your posting time by 2 or 3 hours to compensate for the "delay"? Or does the actual publishing time not matter at all for Shorts because the algorithm just tests it whenever it wants?
Thank you so much for any insights!