When is an extra fraud check not worth annoying the customer?
I’m looking at the grey area between approving a payment and sending it for manual review.
An extra authentication step can give you more information, but it also adds delay and customer friction.
How do teams usually judge whether another check is actually worth it?
For example, if a 3DS challenge or customer confirmation only changes the final decision in a tiny fraction of cases, would you still run it because the fraud downside is large?
Or is there a point where the information simply isn’t worth the extra friction?
I’m trying to understand how this trade-off is handled in practice rather than assuming that “more evidence is always better.”