u/ExtremeWarLab

Hey everyone! I have an interview coming up for a Senior PPC Search position and would love to hear from those who’ve been through similar interviews or hire for these roles.
A bit about me: 4+ years of experience in Digital marketing did some projects where I ran ads in Google - Search ads
What I’m looking for:
1. What technical questions should I expect for a senior-level PPC role?
2. Are there specific case studies or scenarios I should prepare to discuss?
3. What strategic/leadership questions tend to come up at this level?
4. Any red flags I should watch for about the company/role during the interview?
5. Recommended resources to brush up on?
Specific areas I’d love insight on:
• How deep do they typically go on bid strategy and algorithm understanding?
• What separates a good candidate from a great one at this level?
Any interview horror stories or success tips would be hugely appreciated! Thanks in advance for the help.