u/FCFAN44

Got an ad limit in Google Ad Manager right after enabling "Premium Analytics" — 9 days of zero earnings. Anyone else experienced this?

**Got an ad limit in Google Ad Manager right after enabling "Premium Analytics" — 9 days of zero earnings. Anyone else experienced this?**

I've been using Google Ad Manager for about 6 months with no major issues. Everything was running smoothly:

- CPM consistently above $5

- Majority of traffic from Tier 1 countries (US, UK, CA, AU)

- Invalid click rate under 1%

- No policy violations or warnings

A few days ago I received an in-platform notification prompting me to **enable premium analytics features**. I went ahead and allowed it — seemed like a harmless upgrade.

The very next day, I woke up to an **ad limit placed on my account**. Never had this happen before in 6 months. It's been **9 days now and I'm earning absolutely zero**. No ads serving, nothing.

A few things I'm trying to figure out:

  1. Is there any known connection between enabling premium analytics and triggering an ad limit? Seems like a hell of a coincidence.

  2. Has anyone successfully appealed an ad limit in GAM and how long did it take?

  3. Is there anything I should be doing right now to speed up the review, or will touching anything make it worse?

  4. Should I be worried this escalates to a full account suspension?

I've already checked the Ad Manager policy center and there's no clear violation listed — just the limit notice. My traffic sources haven't changed. I haven't run any new ad campaigns or changed my ad unit setup.

Any advice from people who've been through this would be massively appreciated. Nine days of zero revenue on a site that was otherwise performing well is genuinely painful.

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u/FCFAN44 — 4 days ago