
Hot take: the indian beauty community’s over-consumption is dystopian and influencers have completely broken our sense of reality
Can we please talk about how unhinged the over-consumption in the indian beauty community has gotten lately because it’s genuinely becoming dystopian.
Every second reel on my feed is a beauty influencer showing off a "small nykaa haul" that costs 15k, or touring a vanity packed with 30 different liquid blushes and 25 clear lip oils. half of these luxury products cost ₹3,000+ a pop. nobody needs ₹10,000 worth of pink cheeks, especially when liquid formulas start separating, smelling like plastic, and growing bacteria within 6 to 12 months.
What kills me is the sheer dishonesty of it all. These creators will post a video screaming about a "holy grail" serum that saved their skin, and then literally three days later post a paid partnership vouching for a completely different brand's product claiming *that* one is their secret. they are just cycling through sponsorships to make a quick buck while fueling intense fomo.
The gaslighting is crazy. they make it seem normal to spend half your monthly budget on a backup for a backup, but in reality, you're just paying thousands of rupees to let chemical waste sit on your desk. i'm so done watching people hoard stuff they don't even like just to feel something.
Showing off a graveyard of expensive products that are literally going rancid in your drawer isn't a flex, it's just financial self-sabotage and waste. i miss when people just had one solid, everyday pouch of products they actually loved and used until they hit the actual pan.
I know we love to show our hauls but let's also encourage hitting pan and showing the products we have finished.
We need reality not 10 products of the same thing.
Sorry for the rant.Don't come@ me just my opinion<3