Image 1 — Mikayla Nogueira turns hate comments about her appearance into her POV Beauty Sephora campaign
Image 2 — Mikayla Nogueira turns hate comments about her appearance into her POV Beauty Sephora campaign
Image 3 — Mikayla Nogueira turns hate comments about her appearance into her POV Beauty Sephora campaign

Mikayla Nogueira turns hate comments about her appearance into her POV Beauty Sephora campaign

I genuinely don’t understand this marketing strategy. The campaign features giant printouts of hate comments about her appearance, “cancel my angles,” and Mikayla framing it as turning what people tried to “break” her with into an international Sephora campaign.

It feels like the entire launch is about Mikayla, her critics and her online controversies rather than POV Beauty or the actual products.

The irony is hard to miss. She went viral as the “catfish” makeup girl, and now during arguably the biggest launch of her career, she’s once again facing “catfish” accusations over her alleged filter use. And the campaign they landed on was ANGLES? 💀

u/Familiar_Local_1254 — 13 days ago

Horrific application of Amp It. No wonder she was scared to put it on while live streaming.

4 layers of it after she had the nerve to tell other people they were adding to much when the product was being dragged with backlash after its launch.

You see the vision? Ah hyuck. 🤮

u/Familiar_Local_1254 — 1 month ago

Another reminder that Mikayla/POV also ripped off the female founded black owned company Thread Beauty.

A company that launched in 2022 that is actually cruelty free and designed for gen-z and bipoc community.

Mikayla doesn’t have an original thought 💭 she just steals from everyone else in the industry.

u/Familiar_Local_1254 — 2 months ago

Riveting content shared to millions who could care less about your eggs and biscuits.

Why she always trying to push this diet lifestyle? No one cares about your fucking breakfast 🤣🤣🤣🤣

u/Familiar_Local_1254 — 2 months ago

She is so damn tacky. Nobody cares to see your stacks of jewellery and rings when you’re trying to promote a makeup prep line while wearing 15 layers of makeup with a filter.

u/Familiar_Local_1254 — 2 months ago

Says double ended brushes are least favourite and then has POS produce an exact copy of the Mario F4 brush.

She was waving it around the video hoping someone would notice.

Surprise surprise, she ripped off another beauty brand. What is this, number 5 now?

u/Familiar_Local_1254 — 2 months ago

Recycling “acne” photos for brand deals

Haussdrama 🏆🏆🏆

It’s not even acne she’s using photos of dermatitis as acne for ads. It’s completely false. She’s lying and shelling products based on lies lies lies lies lies.

u/Familiar_Local_1254 — 3 months ago

Calling it a trend doesn’t change what it is: belittling, condescending, disrespectful, objectifying, and self-congratulatory. Your boyfriends aren’t a Build-a-Boyfriend project.

u/Familiar_Local_1254 — 3 months ago