AI v SEO for local search
I have been involved in web dev and SEO for a good 25 years now. I love it, and it never seems to stop, with every day presenting new and often exciting challenges. And then one day we woke up to AI.
I am still more excited than ever, and to say the least, AI is incredibly invigorating. But I am curious on two fronts.
- The AI myths out there
- AI Reporting tools for my current local SEO clients.
AI Myths
Our clients at GOOP Digital are being harassed by salespeople who claim they are missing out on AI. (A simple search on ChatGPT or Claude would suggest otherwise.) Advising that they don't have an LLMs.txt file and that they need one. Something we would argue is wrong; however, we end up implementing it to please clients just because they want one, not because there is any real benefit.
There seem to be a lot of AI myths out there, but anecdotally we find there is a lot of 1% actions that can be taken to boost local AI visibility.
AI reporting tools?
I would love feedback here. AI Tools for reporting AI visibility are many, and the cost varies widely. We are now considering developing our own AI reporting tool. They are so expensive with minimal prompts. SEO keyword reporting is so simple and easy to implement, not to mention very objective. Does anyone have any suggestions for me for teh best AI visibility reporting tool for small to medium businesses?
PEEC, Otterly, SE Ranking, SEMrush, Nightwatch, etc.
I look forward to any responses
Thanks