u/Far_Band6799

I have mobile app, and if we have ROAS 2 it is perfect, because our cost are fixed and ROAS 1 is breakevent for us. But today is 0,5 ROAS.

Question is: Should i paused campaing or not? Daily spent about 1000 USD, so today i am -500 USD :(

Hello, guys. I have run meta campaing for instal mobile apps (ios and android) Spend about 20k USD/month. And now META turn on "some special enhancement for ads" where put in to my ads reels, "video presentation my screenshot of app" just like that.

It is normall to change ads without anything I noticed that because CTR start dropping. Stadart was about 2.0% - 2.5% and now it was about 1.6%.

Any experience with this?