How are you monitoring email deliverability problems before clients tell you?
Recently, a client forwarded me a screenshot of one of our email campaigns landing in promotions. Had another client complain of landing in spam.
I checked the Google Postmaster Tools, sure enough, our spam rate had been climbing for the past 3 days.
We would have caught them within a few days. But I just realized how reactive our deliverability monitoring had become.
Four days. Four sends. And we had no idea until it came to our attention by chance.
We had the data. Nothing was broken. We had Postmaster Tools, campaign reporting, bounce data, complaints, etc. But nobody was checking everything every morning. But we have to be real, a dozen other things are splitting our time.
That got me wondering how other teams handle this.
I'm interested in how agencies or teams managing multiple ecommerce brands handle this.
Do you have someone actively monitoring sender reputation and spam rates every day? Or have you set up alerts when something starts moving in the wrong direction?