DDC ko expansion Kathmandu mai matra kina?
I saw the recent news that DDC is preparing around 30 dedicated outlets across Kathmandu Valley.
And honestly, I have mixed feelings about it.
Yes, Kathmandu has the biggest market. Yes, DDC needs better sales. And yes, Balen's promotion proved that DDC products can get huge attention.
But if the goal is to make DDC a strong national dairy brand, shouldn't the expansion strategy also prioritize major cities outside the Valley?
Think about cities like Biratnagar, Itahari, Dharan, Bharatpur, Butwal, Nepalgunj, Hetauda, Pokhara.
Why shouldn't people there have the same experience of walking into a proper DDC outlet and getting the full range of DDC products?
DDC already has distribution outside the Valley, so I am not saying there is zero presence outside Kathmandu.
My question is about priority and investment.
Why put such a big dedicated-outlet push into Kathmandu Valley while other major cities are still waiting?
If DDC belongs to Nepal, shouldn't DDC expand like it belongs to Nepal?
What do people outside Kathmandu think?