u/Federal-Hearing-394

Hey everyone, looking for advice on structuring pricing for an ongoing e-commerce client situation.

I'm a freelance web designer. I recently completed a full e-commerce website for a D2C home products brand. The client now wants detailed product pages designed for every new product they add — and they plan to add multiple products per month on an ongoing basis.

These aren't simple product pages. I've structured three tiers:

Tier 1 — Standard Listing ~₹200 ($2.40 USD): Clean layout, product images, expandable information accordion, basic trust indicators

Tier 2 — Brand Page ~₹600 ($7 USD): Editorial image-copy sequence, objection-handling FAQ accordion, conversion trust indicators, AOV-optimized variant selector

Tier 3 — Ad Landing Page ~₹1,500 ($18 USD): Full conversion-optimized layout, competitive differentiation table, conversion urgency triggers, dynamic social proof carousel, visual transformation proof section, branded animated feature highlights

Attaching screenshots of reference designs for each tier so you can see the complexity gap between them.

The client is based in India so pricing is in INR. They pushed back on the Tier 3 price saying even ₹1,500 per page is too expensive, which surprised me given the work involved.

I'm now considering a monthly retainer model with volume caps per tier rather than per-page pricing. Has anyone successfully moved a client from per-page to retainer for this kind of ongoing work? And does the per-page pricing feel right for the complexity shown, especially given the Indian market context?

Any advice appreciated.