Title: How do you guys validate affiliate programs for SEO-heavy projects?
I am transitioning from pure organic SEO to affiliate marketing and focusing on iGaming. I am currently working with expired domains and organic traffic, so I am very sensitive to tracking accuracy and data transparency.
I am testing ODDX right now because their reporting allows me to break down traffic segments quite well, which is crucial for my SEO experiments.
However, I am curious: for those of you who work with organic traffic, what are your primary red flags when testing a new affiliate program? Aside from the first payment, do you have any specific metrics or technical checks you run to ensure the data in the dashboard is not being manipulated?
Would appreciate any advice on vetting programs for long-term SEO play.