i spent three months building the wrong type of content and finally figured out why nothing was converting
when i started i was writing informational posts. how does x work. what is y. everything educational and zero buying intent. traffic came in fine. people read the posts. nobody clicked affiliate links because they were not in a buying mindset. they were in a learning mindset and those are completely different. took me three months to figure out that the keywords i was targeting were the problem not the content itself. switched to comparison and best of content targeting people already in the decision phase. same niche same products same affiliate programs. conversion rate went from basically zero to something that actually covered my hosting costs within six weeks and kept climbing after that.
the difference between someone searching how does a standing desk work and someone searching best standing desk under 500 dollars is enormous. one of them might buy someday. the other is probably buying this week. i still write informational content but now i treat it as top of funnel and make sure there is a clear path to the buying content from every post.
the painful part is that all those informational posts are not wasted. they still bring traffic and build topical authority. they just were never going to convert on their own and i did not understand that at the start