How I went from 0 to 4 active iGaming partnerships in 6 months: my conference strategy
Like the title says I was able to scale from zero to four active partnerships in six months by changing how I approach industry events. It all started with one conference and pre-booked 12 meetings: 8 with operators and 4 with tracking and tech providers.
What it took was me making an appearance with my traffic proof and geo breakdown ready, asking the same 5 questions in every meeting to keep my data consistent, and taking notes after each person walked away. I followed up within 48 hours with a recap email and a clear integration timeline.
The results were solid; 4 became active partnerships, 2 are still in discussion, and 6 didn't fit. My first partnership saw commissions in 30 days, while the other three took between 45 and 90 days. The meetings-first format meant I talked to heads of affiliates instead of junior staff, so decisions happened much faster.