I'm looking for someone in Lagos to join a small team that's building something in the healthcare space.

We're at the stage where we need someone who can help us build relationships, open doors, and turn conversations into partnerships.

I'm not looking for someone who simply wants another sales job.

I'm looking for someone who:

• Takes ownership without being micromanaged
• Is confident approaching and speaking with decision-makers
• Can build genuine relationships
• Is comfortable with field sales and door-to-door outreach
• Is persistent when they hear "no"
• Can work independently and figure things out
• Is motivated by building something from the ground up

Healthcare, medical sales, pharmaceutical sales, or B2B business development experience is a strong advantage, but it's not the only thing I'm looking for.

This is a 6-month contract position based in Lagos, with a monthly salary of ₦150,000–₦180,000 depending on experience, plus transportation support.

There is potential for a longer-term opportunity for the right person.

We're keeping the initial team small, so I'm much more interested in finding one exceptional person than several average hires.

How to Apply

Send me a DM with:

• Your CV
• A short introduction about yourself
• Something you've successfully sold, built, improved, or solved that you're proud of

I'd rather understand how you think and operate than read a perfectly polished CV.

If you're looking for a predictable sales role, this probably isn't for you.

If you want to help build something from the ground up, DM me.

Flagging it in line one: I make a cluster kit, so I'm not a neutral party. I'm not naming it or linking it, and I won't pitch in the replies. I'm asking because I want the answers, not the click.

Here's what prompted it.

Someone opened my kit in front of me, went quiet, then said, “Oh—they're numbered,” like permission had just been granted.

She'd bought clusters before and had given up until recently.

That's one person. I only ever hear from the people who stayed, and I think the people who quit know more than I do.

So if you bought DIY clusters and gave up:

What was the exact moment you decided, “Yeah, I'm not doing this again”?

What happened? What annoyed you? What couldn't you figure out? Or did they work perfectly fine and you simply couldn't be bothered to do it a second time?

I have my own assumptions, but I'd rather hear what actually happened than guess.

If you're drawing a blank, a few prompts:

• Application or glue?
• Figuring out which lengths went where?
• Didn't work with your eye shape?
• Retention?
• Removal?
• Comfort?
• Took too long?
• Looked good, but wasn't worth doing again?
• Something completely different?

And a genuine question for lash techs:

Is there a reason so many cluster trays give you the lengths but very little guidance on placement order?

I've assumed it's an oversight, which is probably arrogant of me. If there's a professional reason for it, I'd genuinely like to understand it before I keep building around the opposite assumption.

Flagging it in line one: I make cluster kits, so I'm not a neutral party. I'm not naming it or linking it, and I won't pitch in the replies. I'm asking because I want the answers, not the click.

Here's what prompted it.

Someone opened my kit in front of me, went quiet, then said, “Oh—they're numbered,” like permission had just been granted.

She'd bought clusters before and given up.

That's one person. I only ever hear from the people who stayed, and I think the people who quit know more than I do.

So if you bought DIY clusters and gave up:

What was the exact moment you decided, “Yeah, I'm not doing this again”?

What happened? What annoyed you? What couldn't you figure out? Or did they work perfectly fine and you simply couldn't be bothered to do it a second time?

I have my own assumptions, but I'd rather hear what actually happened than guess.

If you're drawing a blank, a few prompts:

• Application or glue?
• Figuring out which lengths went where?
• Didn't work with your eye shape?
• Retention?
• Removal?
• Comfort?
• Took too long?
• Looked good, but wasn't worth doing again?
• Something completely different?

And a genuine question for lash techs, if any are here:

Is there a reason so many cluster trays give you the lengths but very little guidance on placement order?

I've assumed it's an oversight, which is probably arrogant of me. If there's a professional reason for it, I'd genuinely like to understand it before I keep building around the opposite assumption.

Affiliation up front: I sell a DIY lash kit. No link, and nothing here needs you to care about lashes.

One customer opened my kit, looked at the tray, and said, “Oh—they're numbered.”

That reaction stuck with me because I hadn't explained anything to her yet. She immediately understood the part of the product I'd spent the most time thinking about.

It made me realize that confusion might be the thing I'm actually competing against. Not price. Not necessarily the other brands.

So I spent a weekend looking at what people search for in my category. Mostly because I was trying to convince myself the market wasn't completely hopeless.

I pulled competitor/search estimates from Similarweb. They're obviously directional rather than first-party analytics, but the pattern was interesting:

• The market leader is enormous, and a huge portion of their search traffic appears to come from people already searching their name. That's years of brand-building I can't—and shouldn't try to—outbid.
• One mid-sized competitor ranks for hundreds of phrases. Some of the interesting ones weren't really product searches at all. They were people trying to figure out what to do.
• The smallest brand I looked at was the most interesting. A much larger share of its discovery appeared to come from non-branded searches—people searching questions rather than the company's name.

And that's where something clicked for me:

Nobody types my name yet, so the only door open to me is the door marked with a question.

In my category, everyone answers:

“Which lashes should I buy?”

Far fewer people answer:

• “Which length do I use?”
• “Which one goes where?”
• “Where do I start?”
• “Why did mine fall off?”

Those aren't glamorous searches. But they're exactly what a beginner wants to know before she becomes someone who has a favorite lash brand.

I'm still way too early to know whether this strategy will actually turn into sales. But it's changed what I'm spending my time on.

Instead of trying to make prettier product posts than companies with much bigger budgets, I'm building around the questions beginners are already asking.

For anyone who entered a crowded category without a huge ad budget: did education/search actually become an acquisition channel for you, or am I overestimating how much informational traffic converts?

Happy to post the actual competitor search data in the comments if that's more useful than the story.

Disclosure first: I make a DIY lash product. I'm not linking it, and this post should be useful even if you never find out what it's called.

The first time someone opened my lash kit, she went quiet for about four seconds and then said, “Oh—they're numbered.”

That reaction is probably the most useful piece of market research I've gotten so far. I didn't ask a question. I didn't explain the product. She just immediately understood the part I thought mattered.

Everything else in month one, I got wrong.

• One sale in two months, and I had convinced myself the launch itself was the marketing.
• Ten gifted kits sent out. One post, and only after I followed up. Four more eventually landed.
• No tracking codes on any of it, so I still can't tell you whether collabs worked. Unknown is not the same as zero, but it may as well be.
• My Instagram business verification broke because two LLC entities didn't match. Three weeks gone to a paperwork mismatch.
• Static product graphics got 2–5% engagement. Anything with hands in the frame got roughly twenty times that. I made the graphics first.

The thing I'd actually pass on: saturated markets aren't necessarily saturated with solutions. They're saturated with products.

My category has hundreds of near-identical lash trays. What I kept noticing wasn't a shortage of lashes. It was a shortage of guidance.

Everybody sells the lashes. Very few people tell a beginner what goes where.

I spent too much time asking, “How do I make a better product in this category?”

What became more useful was asking, “What is the customer still confused about?”

For me, the answer was surprisingly basic: which style, which length, which order, where do I start?

That's changed how I'm thinking about the business now. Instead of treating customer confusion as a support problem, I'm starting to treat it as product research. If multiple people get stuck on the same thing, that's probably telling me what I need to build, explain, or change next.

I'm obviously still very early—one sale doesn't validate anything.

For anyone who's launched into an already crowded category: what did you initially think was your differentiator, and what did customers actually respond to?