u/Fire1000Xx

Hey guys, I have a company with a trademark that is licensed out to another company that sells on other platforms instead of Amazon (TikTok, Temu etc) and receives products only from us with the ability to set their own pricing, whilst my company sells our trademarked products only on Amazon.

My question is although we are two different companies but still selling the same brand of products on two different platforms, would Amazons AI and search systems penalise me still for price discrepancy/selling cheaper on another platform?

I currently sell Textiles under one registered trademark/brand in my Amazon store.

Due to an ongoing trademark opposition I’d like to create a second brand in the same industry of textiles in my current store so that I can piggyback off the momentum off my old listings.

My intention is to gradually transition my existing listings from the old brand to new ASINs under the new brand.

Is this allowed under Amazon’s policies? Are there any restrictions I should follow when managing multiple brands in the same account and industry?