Email Marketing for a New Retail/Ecommerce store
We are preparing to open a new brick and mortar retail store with and ecommerce site as well. We are in the jewelry business.
I want to incorporate email marketing as a component of our launch strategy but am a bit unsure what to expect. We are looking at Mail Chimp as a platform as I used it a long time ago and know they have alot of rebuilt templates which I figure will help.
Im curious about a few things, first what should I expect to pay an agency to manage and setup up?
What kind of frequency should we plan to start with? I was thinking about a string of relaunch emails, like maybe 4-8ish. (We are roughly 75 days out as of right now)
Also, how should I build the list? Since we arent open yet, I was thinking about just social media but am not sure if I should plan to spend some money to boost the posts or even what kind of posts to create.
After launch, I think we will do a newsletter style campaign, maybe once a month?
Any and all advice is much appreciated!