How do you approach deep user/member segmentation? What dimensions do you use, and why?
I’m working on user segmentation for our community/product and want to learn from people who’ve done this in a thoughtful way—not just “active vs inactive,” but something deeper.
A few things I’m curious about:
Have you built a segmentation framework that you actually use day-to-day (not just in a slide deck)?
What dimensions do you segment on? (e.g. behavior, engagement, value, lifecycle, motivation, channel, content preference, etc.)
What was the original goal when you designed it—retention, personalization, moderation, monetization, advocacy, something else?
How do you think about segmentation in your own words—what is it *for*, and what mistakes should we avoid?
Would love to hear real examples, even if your setup is messy or still evolving. Thanks!