Birkenstock Nail polish
Did anyone see that Birkenstock is selling nail polish now? Did they sell nail polish before? To me this looks like another recession indicator, the lipstick effect. It’s when luxury brands start selling an affordable good so someone can still participate in a brand at a much lower price point.
I’m not too interested in the colors or purchasing but I’m interested in the wear. It says it’s made of 77% natural origin ingredients, I don’t know what they mean by that, so many things people interact with can have natural origins. Also, I feel that the wear test pool is incredibly small for thier 100% recommendation claim. I’m sure they can afford a test group larger than 30 people. I’m a skeptic and it feels like a cash grab to me, but I would love to be proved wrong.
Retrieved from Birkenstock website
****Plant-based nail polish made with up to 77% natural-origin ingredients — delivering high-coverage colour, a glossy finish and long-lasting wear. Our shades come in different opacity levels, allowing you to choose the finish that suits your style.
Opaque: Red, Eggshell, Crocus, Surf Green
Sheer: Light Rose
100% of users would recommend this product to a friend.* *Consumer test, 30 volunteers, 8 days (hands) – 14 days (feet).***