Are sales aptitude tests better than interviews for hiring reps?
I'll be honest. I used to think sales aptitude tests were kind of a gimmick. Figured a good interviewer could read a candidate just as well, and adding a test to the process just slowed things down and annoyed people who had options.
Then we had a brutal stretch of bad hires. Three reps in eight months who interviewed confidently, had decent numbers on paper, and completely fell apart once they were carrying a real quota. Pipeline bloat, missed targets, and one situation that got uncomfortable with a client.
The cost wasn't just financial; it tanked team morale and set our ramp timeline back by a quarter.
We finally caved and added a sales aptitude assessment to the process. Didn't expect much. What surprised me was how quickly it surfaced things that interviews consistently missed: coachability, resilience under rejection, and whether someone was actually motivated by the work or just comfortable talking about it.
Hasn't been a silver bullet. We still have the occasional miss. But the signal-to-noise ratio in our pipeline improved a lot, and our last four hires have all hit ramp targets.
Curious where others land on this. Still skeptical? Already converted? And if you're using assessments, what actually made the difference in how you implemented them?