What's the thing about running a business that nobody warned you about and nobody talks about?
Everyone warns you about the hard work. The long hours, the uncertainty, the fact that you're now responsible for everything. That part gets talked about constantly.
But there's always something underneath that, the stuff that hits you six months in or two years in that no book, no mentor, no YouTube video ever prepared you for. The thing that made you stop and think "why did nobody mention this."
Maybe it's something psychological.
Maybe it's a specific operational reality. Maybe it's how it changed a relationship, how it changed the way you see money, or how it changed the way you see yourself.
The "obvious" answers don't count here. Not "it's harder than I expected" or "cash flow is tough." The specific thing that genuinely caught you off guard that you never see discussed anywhere.
What is it?