Finally feel like I actually understand what I'm doing with Meta Pixel tracking (took way longer than I'd like to admit)
So I've been running ecommerce for a while now and honestly I was flying blind with tracking for most of it. Had events "active", thought everything was fine, had no idea what event match quality even meant.
Spent a lot of time actually digging into GTM, understanding how the dataLayer works, deduplication between Pixel and Conversions API, proper parameter passing... and now looking at my Events Manager it's like night and day.
Purchase at 9.2/10. Add Payment Info at 8.3. Even my mid-funnel stuff is solid. The ones with "update recommended" I already know what to fix.
If you're running ads and not paying attention to event match quality you're probably leaving money on the table. Meta uses this to match conversions to the right people and it directly affects how well your campaigns optimize.