u/Glittering-Drop-653

I’ve been working on GEO for a while now, and I’ve noticed a pretty common problem. A lot of business owners have totally unrealistic expectations for GEO—they think it alone can fix all their marketing struggles.

Personally, I don’t think GEO should be a top priority in brand marketing at all. It’s just one tactical marketing tool, nothing more. For most businesses out there, AI is actually the better starting point to rebuild their brand positioning first. Once they’ve got their brand direction sorted out, then moving into GEO and other specific marketing efforts actually makes sense.

I want to run the GEO business on my own, yet I'm not sure if I can actually deliver the projects. Anyone with relevant experience able to offer some guidance?