Does anyone else struggle to produce 'authentic' content?
I've been hearing a lot from colleagues that the idea of 'just post something' is even harder than creating more traditional creatives, i.e. more 'polished' for want of a better word.
I'm starting to think this is because it's so easy to veer off-brand and get a bit lost, plus if you're still a bit old school it feels kind of embarrassing to post such rushed content?
How do you deal with this? Particularly interested to hear from you if you're also a millennial marketeer, haha.
u/Gloomy-Access-3541 — 2 days ago