r/InstagramMarketing

My business account (recently made) views are stuck at 400-500 how do I increase the views on the account?

I’ve hit a wall. Up until a couple of months ago, I was mostly just focusing on YouTube long-form. But recently I started repurposing everything into Shorts/TT/Reels + trying to post on LinkedIn.

Right now, my planning system is a messy combination (Apple Notes/random Google Sheets tabs...). I lost track of what was scheduled where.

I know there are a million apps out there claiming to be the best content calendar tool (I know Planable, Buffer, Loomly, etc), but some of them look like they were built for massive corporate marketing teams. idk

People who running solo 3+ platforms - what are you using to stay organized?

hey guys! I created a small business for leather notebooks and would love to get more followers to start posting more and look more « real » and legit. I follow back : ateliermaktub_

One thing I've started noticing with creator brand deals is that the payment amount can sometimes get all the attention, while the actual terms of the agreement get skimmed over.

I completely understand why. If a brand reaches out with a good offer, it's exciting. You want to get the content planned, meet the deadline, and move on to the next opportunity. But the contract can determine what you're actually agreeing to far beyond just making one Instagram post or Reel.

For me, usage rights are one of the biggest examples. There's a huge difference between a brand reposting your content on its own social media and having permission to use that content in paid advertising. The duration matters too. Six months of usage and unlimited usage aren't remotely the same thing, even if the original deliverable is identical.

I've also started paying much more attention to exclusivity, revision requirements, approval language, cancellation terms, and payment conditions. Some of these clauses look completely harmless when you're reading quickly, but they can become important once the campaign actually starts.

This is actually why I built Rewritable. I've been working on a tool that helps creators go through sponsorship, UGC, management, and other creator contracts and highlights clauses that deserve a closer look before signing. I originally approached it from the perspective of making contracts easier for creators to understand rather than expecting everyone to become an expert in legal wording.

It's been interesting seeing how often the same types of clauses come up across completely different creator agreements.

I'm curious what everyone else has experienced. If you've done brand deals on Instagram, what is one contract term you now check carefully that you completely ignored when you were starting out?

I think those real experiences are probably more useful to newer creators than another generic post about how to find brand deals.

So I started my account a week ago. I have uploaded 10 posts by now. It's a quote account, not a generic one where I just keep repeating famous quotes, no. I keep testing different formats. I even changed my account bio and pfp but almost all of them got like on average 2 views and 0 viewer. The images are of high quality. I am using apt hashtags but nothing is working, literally nothing 😭😭😭

Sitting at 35k+ followers right now. A couple of videos have crossed 1M views, most land in the 100k-300k range, engagement is close to 20% across the board, and average watch time is over a minute on everything.

My niche is aviation, which is full of people who spend serious money on the hobby (headsets, training, gear, subscriptions). So on paper this should be a brand-friendly audience.

And yet, nothing. No inbound at all.

For those of you who've landed deals: did brands find you, or did you go to them first? If you did outreach, what actually worked... cold email, DMs, a media kit? And is 35k just too small for brands to care, or am I doing something wrong on the visibility side?

Any advice on how you got your first deal would be appreciated. Ps. @ sidequestzinzu on ig if you'd like to check it out

Hello follow me on my ig hello tphw.nam,i will follow back immediately when i see ur request on instagram

I know

I noticed that some stuff catches up later after initially dying down

Hi guys, so here I am trying Reddit for some real advice

I'm a believer in doing what you want to become good at, and I'm in my 40s now. I want to try something new and actually get good at it instead of just watching everyone else do it.

For some context, I've been in the health & wellness products business under a distribution model for a long time, and this has been a source of income for me.

What I want now is to grow beyond the traditional way of doing business — increase my sales and expand my distribution team/network.

And that's where I think the internet is incredibly powerful.

Instead of being limited to people around me or people I personally know, theoretically I could reach people across Singapore and even beyond borders.

But here's my problem:

>I don't want to show my face.

Maybe it's a bit cringe, maybe I'm just old-school, but I really don't see myself becoming an "influencer" and constantly putting my face in front of a camera.

Reels, TikTok, Shorts, etc. seem to be the thing now. Or as someone described it to me, it's really "attention media" — whoever can capture people's attention gets the opportunity to sell, educate or build a community.

So I've been thinking: What if I create a completely separate online wellness brand, under another brand name?

I could create faceless content around wellness, lifestyle, health information, useful tips, short-form videos, etc. Build an audience first without constantly pushing products.

>Then eventually: Content → Attention → Audience → Trust → Product Sales

That part makes sense to me. But then comes my second objective: expanding my distribution team.

And this is where I'm stuck. Selling products through a faceless brand seems possible. We buy things from brands without knowing the owner all the time.

But asking somebody to work with you or become part of your distribution network is different.

At some point they're going to ask:

>Who are you? Why should I work with you? Why should I trust you?

So does being faceless eventually become a disadvantage?

Would it make more sense to do:

Faceless brand → build audience → generate product sales → identify interested people → personally introduce myself later → recruit/build the distribution team?

In other words, the brand gets the attention, while I only come into the picture further down the funnel when an actual relationship is required.

Or am I overcomplicating this and personal branding is basically unavoidable for this type of business?

Also, if you were starting completely from zero today, which platform would you concentrate on first?

Instagram Reels? TikTok? YouTube Shorts? Facebook?

Or would you create one piece of short-form content and distribute it across all of them?

I'm genuinely looking to learn, so would especially love to hear from people actually doing digital marketing, e-commerce, distribution or social media — including things you've tried that completely failed.

Thanks!

I've posted a trial reel days ago and I think it might better work for my existing audience. Would you recommend that I post it as a normal reel as well?

When you post, Instagram doesn't evaluate your content all at once. Distribution is continuous and adaptive. The system is constantly re-ranking your post based on signals it collects over time. Early engagement matters a lot, but posts can pick up hours or even days later, especially Reels. It's not a single batch test. It's an ongoing one.
What you need to understand is that the algorithm is always watching the same core signals, and most people are optimizing for the wrong ones.
What actually moves the needle
Instagram's CEO confirmed this year that three signals are driving distribution more than anything else right now.
Watch time is number one by a significant margin. Viewers decide within about 1.7 seconds whether to keep watching. If people are dropping off in the first 3 seconds, your post dies. If they make it past 50%, that's a strong signal. If they rewatch, that's explosive. Your retention curve is more important than your like count, full stop.
Second is likes per reach, meaning the percentage of people who actually liked your post out of everyone who saw it. This matters more for reaching your existing followers than for growing to new audiences.
Third, and this is the one most people are underestimating, is DM shares. When someone sends your post to a friend, Instagram treats it as a stronger endorsement than a like or even a comment. It signals that your content is worth recommending to strangers. Every post should have a built-in "send this to someone who needs it" moment, intentionally.
If you're still optimizing primarily for likes in 2026, you're behind.
The format breakdown
Reels are for reaching new people. Carousels and photos are for your existing followers. Stories are for keeping those followers from leaving. They're not interchangeable. They serve completely different purposes in the algorithm.

Carousels are underrated right now. Instagram does re-rank posts over time, which means a carousel that didn't land on the first impression can get another shot. The takeaway: make every slide worth stopping on, not just the first.
Stories aren't optional if retention matters to you. Accounts that post consistently to Stories see meaningfully fewer unfollows. Stories keep your existing audience warm while your Reels pull new people in.
What you should actually be doing
Forget posting volume targets. Quality is the prerequisite. High frequency with low quality lowers your retention metrics and actively hurts your distribution. Run this instead:
Every day: one high-quality Reel with a hook in the first 2 seconds and a clear share trigger built in, plus 3 to 5 Story frames to stay visible and keep your audience connected.
Three to four times a week: a carousel optimized for saves and shares, something educational, useful, or worth returning to.
Every single post should pass three checks before it goes out. Does the hook land in under 2 seconds? Is there one clear idea? Is there a reason someone would send this to a friend?
On niche consistency
Your last 9 to 12 posts define how Instagram categorizes your account. The algorithm rewards tight topic focus and punishes accounts that drift between unrelated content. Whatever angle you've built your account around, stay in it consistently. It's not about being in a broad niche. It's about having a distinct point of view within one. A hundred fitness creators exist. Only a few have a perspective that's immediately recognizable. That's the real differentiator.
Where I've seen this work
I grew from 100 followers to 360k using these principles. Grew 10+ accounts from 0 to 10k and sold most of them. The process was the same every time: understand what the algorithm is currently rewarding, make content that earns retention and shares, stay consistent for months not weeks, and adjust based on what the data tells you.
It's not exciting. It's a system. Systems win.
TLDR
This post blew up last time so I'm bringing it back with answers to the most common questions I got.

Before anything else, few things I wish someone told me earlier:

1. Consistency is the only thing that actually matters. I know everyone says this and everyone ignores it. That's literally why most people fail. The people winning are not smarter than you, they just didn't quit.
2. Video quality matters more than most people admit. Drop CapCut, get Adobe Premiere or hire an editor. Skip Fiverr, find editors in Discord communities instead, way cheaper and actually good.
3. Stop wasting hours on scripts, hooks, and hunting for content ideas manually. I use Social_Hunt for all of that. You can train it on viral content in your niche and it handles the research and scripting side so you can just focus on filming.
4. Use Superflow to handle distribution, workflows, and repetitive ops. If you’re doing things manually, you’re capping growth.

I'm selling an 3 letter username the account is 2013 never banned

I don’t know what to do. I used to get a couple thousands of views for a fan game I’m working on, I have 1775 followers, but now they barely make a few hundred. I just wanted to spread the word about my project, and now with each post I’m starting to think of ending myself or the account I don’t know what to do I just want everything to be okay again

I've been wondering about this lately.

It feels like organic Instagram growth has become much harder for businesses unless they're willing to spend money on ads.

You can spend hours creating Reels, carousels, and Stories, but there's no guarantee they'll reach the people who might actually become customers.

At the same time, businesses that put money behind their content can get reach almost immediately.

I'm not saying organic growth is dead. There are definitely accounts still growing without huge ad budgets.

But I'm starting to wonder whether Instagram is becoming more of a paid distribution platform for businesses than an organic growth platform.

What do you think?

Is organic Instagram marketing still worth the effort for a business in 2026, or do you think paid ads are becoming necessary to get meaningful growth?

I’ve been posting consistently, but my reach is almost nonexistent. What am I missing?

I’ve been working on building a small business/agency presence on Instagram and LinkedIn.

I recently started taking the content more seriously. Instead of copying generic marketing posts, I’m writing the content in my own words and doing research before creating each post.

I’m also trying to keep the content focused around things that I think my target audience actually struggles with, like:

• getting clients consistently
• inconsistent lead flow
• marketing when you’re already busy with client work
• getting attention but not customers
• people showing interest but not converting

I’ve also been paying attention to things like posting times, content structure, design, and hashtags.

But the results are extremely low.

My latest Instagram post got around 2 views, with 0% coming from non-followers.

The same post on LinkedIn got only 4 views.

I’ve worked on social media before, and I’ve never seen reach this low, so I’m having trouble figuring out what the actual problem is.

At this point I’m wondering whether the issue is:

1. The account itself / distribution
2. My content
3. My audience targeting
4. My profile or account history
5. Something else I’m completely overlooking

I’m not looking for generic advice like “post consistently” or “make better content.”

If you’ve built a small business, agency, or personal brand from a relatively small account, what would you actually check first in this situation?

What would you test before changing the entire strategy?

Let me start by giving you a bit of context.

I'm a young man (27) who recently started a brand in strapless bra's for woman. I'm naturally not really good at making content, and having to make content for a female audience is totally making an error in my head.

The reason I started this business.

I started this brand because I noticed a problem with my girlfriend. She would always take off her bra the first thing when she would get home. She said her bra is constricting and sometimes painful. When I was looking for products to sell I found 'nipple covers' after which I dug into the rabbit hole of strapless lingerie and started a brand.

I now realise that these products needs a lot of social proof, lots of video proof and building this brand requires constant social media presence.

I have the feeling that I cannot make content for it myself because it would feel as 'mansplaining' and very unnatural for women to trust a man on such a delicate subject. I don't have the budget to run 5 ugc video's from different creators every week because these would drain the low amount of cashflow I have at the moment.

The goal is to ultimately in the long term build a big social media presence, and in the short term gain sales traction to increase cashflow to reinvest in the business.

Do you have any ideas on how I can tackle this problem? All tips, tricks, systems, ... are all welcome, I'm really open to any solutions.

Hi so I made my account today and would love to have some more followers and followings i currently have like 2 followers lol . account is vyan3ns

heyy I’m going to make a group for supporting each other . this means that everyone will like everyone’s posts and vice versa so that we can all benefit and support our accounts. dm me your user !!