u/Gold_Pop_8708

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Create location specific landing pages for the areas you actually want to target i recently tested this with a dermatologist and I didn’t expect the results to come this quickly.

The dermatologist already had a pretty basic website and a Google Business Profile.

They also had around 521 reviews so the profile already had a strong amount of trust.

Before this I had only done some basic Local SEO work like added and optimized the relevant service , made some basic SEO improvements to the website added a proper business description, Optimized the GBP information and Made sure the basic things that needed to be there were actually ther

Then I was scrolling through Reddit one day and started reading discussions about how people choose dermatologists like one thing that stood out to me was that people weren’t necessarily limiting themselves to a dermatologist that was 10-13 km away. If the doctor had good reviews reasonable pricing good service and people trusted them, they were willing to travel

In some cases people were completely fine travelling 20–25 km for the right dermatologist. That got me thinking.

The clinic was located in one area but there were a lot of other locations within a 25–30 km radius that could realistically become potential customers. So I got on a call with the doctor and asked if we could create location specific landing pages for those areas.

We identified around 12 locations that made sense based on the clinic’s service area. They said go ahead. and I started creating individual pages targeting those locations. i started creating pages specifically around the locations the clinic could realistically serve. And this is where things got interesting. Within roughly two weeks 8 out of those 12 location pages were already ranking in the top 2 positions for their respective location searches also Once those pages were live, I started creating GBP posts around those locations as well.

The posts were relevant to the location and the services being offered and in the CTA I was linking directly to the relevant location specific landing page. So the overall approach became pretty simple:

Location, relevant service , relevant landing page, GBP post and link to service page

I did this for about a month.

In total I posted around 10 GBP posts and 10–12 photos during this period. Nothing Fancy i guess and when I looked at the numbers recently the difference was honestly pretty good.

The GBP overview increased from around 380 to 613. Calls increased from 150 to 196. Chat clicks increased from 15 to 34. Direction requests increased from 168 to 303. And I also saw a small increase in website clicks.

One thing, I’m not going to sit here and say Create location pages and your GBP will automatically explode

There are a lot of factors involved in Local SEO.

The profile already had 521 reviews, the doctor had a good reputation, the services were properly added and the website had already received some basic SEO improvements.

So I’m not claiming that the location pages alone caused every single increase.

If your business genuinely serves multiple locations, don’t make Google guess where you operate.

And more importantly, don’t expect one generic page to do all the work.

Talk about the services you provide the problems people in that area are looking to solve, how far the location is from your business, why someone might choose you and give them a clear next step.

Then connect those pages with your broader SEO and GBP strategy.

That’s basically what I’ve been testing here. Just understanding how far customers are actually willing to travel creating pages around those locations, and then making sure the GBP and website are connected around the same intent.

Thank you!

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I’ve been testing a few simple things in Local SEO lately, and some of them have worked better than I expected.

1. Use Reddit to understand your customers

Before writing a blog for a client I usually go to Reddit and look at the problems people in that niche are actually talking about.

For example, if I’m handling a roofing company, I’ll search related subreddits and see what homeowners are asking about. Things like roof leaks, how to know if a roof needs replacement, problems after heavy rain, etc. Then I use those real problems when writing the blog instead of just writing another generic article around a keyword.

I’ve been following this strategy for around 2 months now, and for some clients AI impressions have increased by almost 100%.

I’m still testing this so I’m not saying Reddit is some magic SEO hack. I just like using it to understand what people actually want answers to.

2. Add relevant service and location links in your GBP posts

When I create GBP posts, I try to mention the relevant service and the areas the business serves and link them to the appropriate pages on the website after a few weeks, when I check Search Console, I’ve noticed that those pages sometimes have more impressions compared to other similar pages.

At first, I was pretty skeptical about this. I thought maybe it was just luck or something else causing the increase so I tried it on several other pages, and I started seeing the same thing again.

I’m still testing it but it’s something I’ve started doing regularly.

None of these are some crazy SEO hacks they’re just small things I’ve been testing in my Local SEO work, and so far, I’ve found them more useful than constantly chasing the latest “SEO trick.”

Thanks!

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I’ve noticed that a lot of local businesses spend most of their time trying to optimize their Google Business Profile, but they don’t spend enough time improving their website.

From what I’ve seen both should support each other.

The first thing I’d do is create a separate page for every service you offer. Don’t put everything on one page. If you’re a dentist, have pages for dental implants, teeth whitening, root canal treatment, Invisalign, emergency dental care, and so on. The same idea applies to any local business.

On those service pages, include your main keyword naturally in the page title, URL, H1, meta title and meta description. Then, instead of repeating the same keyword over and over, use related terms and synonyms in your H2 and H3 headings. This helps you cover more search queries while keeping the content natural.

I also like adding FAQs at the bottom of every service page. Most people stop after writing the main content, but the FAQ section lets you answer the exact questions customers search for. It also helps you naturally include long-tail keywords without forcing them into the page.

Another thing I always do is connect everything with internal links.

Your homepage should link to your service pages.

Your service pages should link to related services.

Your blog posts should link back to the relevant service pages.

If you have location pages, they should also point visitors to the services available in that area.

A lot of websites have good pages, but none of them are connected properly.

For the Google Business Profile, don’t ignore the Services and Products sections.

I see a lot of businesses add the service name and leave the description empty. Instead, write a proper description using your main keyword naturally and explain what you offer. If you use the Products section, link each product to the most relevant page on your website instead of sending everyone to the homepage.

I also make sure the same services shown on the website are listed on the Google Business Profile. That consistency makes it easier for both users and search engines to understand what the business actually offers.

One thing that’s worked well for me is grouping keywords before writing content.

Instead of creating one page for every tiny keyword variation, I pick one main keyword, add a few closely related keywords, then naturally answer the common questions people search for on the same page. It keeps the content focused without creating dozens of thin pages.

None of this is a secret strategy, but it’s surprising how many local businesses skip these basics. In my experience, getting the website structure right and making it support your Google Business Profile has had a much bigger impact than constantly looking for the next SEO hack.

Thanks