u/GoldtopLP

I have a custom audience I want to re-target to. But, when I go in to the audience settings there is an option to "Use a saved audience" where I can't select the custom audience I want to use.

Then down below in the same audience settings there is a "include these custom audiences" where I can add my custom audience.

What is the difference between these two settings?

I later realized I can go ahead and create a Saved Audience that is only my Custom Audience and then use it that way, but that seems redundant. Why can't I just add my Custom Audience as the audience I want to re-target to?

I posted a screenshot of the settings below as a comment.

How am I supposed to ever get FB ads to work for me if I never have enough conversions?

I sell a high price service ($500). My ad budget is $100 per day

In order for FB to effectively work I need 50 conversions a week. That's never happening.

So I'm told move up the funnel to Add To Cart. Still never happening.

Leads. Still never happening

I'd have to use page views as a conversion metric to get 50 a week and that is a useless thing to optimize on.

I've always been told to optimize for the conversion you want even if I don't get enough conversions for Facebook to optimize on.

Years ago that worked fine (I would usually get 2x my ad spend, even with low conversion numbers). But the last couple of years my ads have not performed well.

I tried a campaign with leads as the conversion method but didn't see much difference so I went back to purchase conversion ads.

So what is the best option in my situation?