Marketing on LinkedIn for a Systems Integrator with Paid Ads
So, at my job, I'm in charge of our marketing efforts on two distinct channels. Twitter and LinkedIn. Now, content-wise, we have a bunch of stuff. At my job, we're a small company that assembles custom PC's for use in any field needed; this ranges from personal gaming PC's, large-scale laptop orders for schools, or powerful servers for government and corporate agencies.
Now for LinkedIn, I focus on a direct business-to-business model, making posts that brag about the complex systems we do, the services we provide with our warranties, etc. etc. But our CEO has been hesitant to use paid Ads. Mostly because the last marketing person just used the budget to boost posts instead of running paid ads.
And given what we do, the reasonable assumption is that we should use video- or image-based ads to promote ourselves. Now I'm pretty sure I can talk my boss into doing a trial run of paid ads and seeing if we get more business through them. However, I've never run paid advertisements before; heck, this is my first marketing job period, but I seem to be doing a good job so far.
What are some things to keep in mind for marketing on LinkedIn through Ads?