What's the structure of your marketing-communications team for producing content?
Hello! I work in communications for a large organisation and am responsible for producing content such as blogs, social media, newsletters etc. We have teams based at centres all around our state, and I need to collate and share content from across our organisation.
I'd like to know, for anyone who works in a communications/marketing role in large organisations where there are multiple centres, how do you ensure a continuous stream of content is coming through to you? What's your team's structure like? Do you have content officers at each site you can connect with who can send you content to post on a regular basis?
For me, it's unrealistic to travel all over the state every day to just get something to post on social media. But our teams at our centres are also too busy that marketing isn't a priority for them, so I don't receive anything from them. It can be like pulling teeth sometimes. I just want to get an understanding of how other organisations work so I can work through potential solutions with my manager.