r/Communications

The role of Communications is critical to business but is often fighting for a seat at the table unless a crisis happens and reputation needs to be repaired. For the pros:

- What does good corporate comms look like in 2026

- Who/what are examples of good modern corporate comms ?

We always see the examples of companies that handle things poorly but who's doing it well today and why?

I'm currently interviewing for Burson but in my country (Japan) it is not a famous company since there are some big advertising agencies and I could not find enough information about the company even though there is a branch in my country.

I am undergrad student and I will get the communication degree.

Can you give me some reputation for Burson overseas?? If I think about work in the us/europe, is it a great experience for my career?

The next decade will see a phasing out of local tv news as we know it.

Photogs and reporters will be phased out in favor of paying local influencers and citizen journalist stringers for content. It’s a cheaper alternative.
Talent will consist of ‘some anchors’ and meteorologists.

Many producers will be phased out as AI will take over the writing and stacking of shows. Only a small handful of producers will remain for quality control and boothing the show.

The production team may consist of a TD but most other roles will be replaced by AI.

Last but not least, YouTube will livestream newscasts so news companies can try and reclaim a bit of ad revenue. (For those that don’t, they’ll lose so much money the local news programming may be canceled altogether).

However popular social media channels dedicated to ‘ambulance chasing’ will eat into what would otherwise be the local news viewing audience which will make it more difficult for news stations to maintain a profitable audience and survive.

Do you see local affiliates eventually abandoning their news operations altogether in favor of syndicated content and prime time shows including live sports & sitcoms? (I know in some smaller markets we’re already seeing this happening)

Hello! My dream is to pursue journalism, but I've been told all my life that it's not stable, so I recently started looking into communications—a broader field.

I was wondering that if I majored in journalism, would that be too narrow to get a job in comms? And vice versa: is comms too broad for journalism?

Edit: I forgot to add my specific career interests. Journalism as stated above, corporate comms (e.g. newsletters, social media), and MAYBE marketing/advertisement. As long as I can write.

Thank you!

I've been trying to expand my network lately and realized I probably spend too much time in my own bubble, And then I suddenly got curious about what you guys do for a living.

Whether you're a founder, freelancer, creator, marketer, developer, designer, agency owner, or doing something completely different, I'd love to hear about it.

I'm just genuinely looking to connect with people and expect the same from you who are from different industries and learn what everyone is up to. You never know where a conversation might lead.

I have to work closely with a specialist team within my organisation on communications for a leader. They can be nice but at times speak and treat me me like I’m an idiot child! Or if they are feelingstressy will send very short slightly snotty emails, saying ‘as per xyz’ or ‘come and see me’ I am a 40 somethjng female comms professional who is good at my job! I obviously don’t live and breathe these people’s roles and I’m quite new to my businesses’ industry so they clearly know more. That doesn’t mean they’ve got a higher IQ though! How do you deal with this? I am very polite as they are important stakeholders!

How do I deal with this. Oh and I do realise it is YOU’RE stupid!! Struggled to edit title. It’s been a long week and realise I’m not really helping my cause!!

I currently in comms for a non profit and literally love it. Honestly though, I kind of tripped into it - my bachelors was in poli sci/international studies with a few general minors (one being comms). My jobs have had very little to do with my undergrad degree. I'm only in my second job post-grad.

I've always wanted to get a masters degree or something exceeding my bachelors. I'm finally in a financial position to do so. Science (ecology, climate science, sustainability) has always been a passion of mine but not what I had the capacity for in college. After falling into comms work, I kind of expected any masters degree to be an mpa or maybe do law school and science would just stay a hobby. However, my new organization is a climate justice organization (I'm a comms manager though so I focus entirely on comms, marketing, social media, art/design, outreach/events, and occasionally grant writing, not the 'hard science' aspect of our organization).

Am I crazy to consider going back to school for a degree where its only current professional relevance would be to this one organization?

Hoping to hear from some comms professionals who have a 'nonstandard' higher degree for our field. What do you do? Was it worth it? Did you have to sacrifice one for the other? If not, what do you do now?

I previously worked at an events agency where I was made to feel completely incompetent and thick by my boss. Turns out many other people felt this way when i read their glass door reviews. Anyways, I quit this toxic job and have been working as a waitress since at a really high end upmarket restaurant, where I've built relationships with people, made new friends and generally built back a little confidence. Since then, I have managed to secure an internship at a PR agency.

I am about to begin with them and can't help that all those feelings of incompetency and fear that I won't be good at it, won't do well, I don't know how to make an impact or say interesting things or suggest really great and creative ideas has all come bubbling up. My ex boss's voice in my head saying "you're stupid, that's a bad idea, you don't know what you're doing" appears as well as my own self critic trying to convince myself that I don't know what I'm doing, they won't like me, I won't be successful etc. I'm worried this voice will hold me back.

When I walked into the office to meet the team, made up solely of females (which is intimidating) who know PR or have been working in PR, I was terrified. Integrating myself into a team who are already chummy and comfortable is scary enough but to feel that I don't have that savvy thing that people have where they can be bright and switched on and come up with really cool and creative ideas makes me feel like I'm making a bad decision.

If anyone can offer any advice on joining a job you have no idea about in your early 20s, I'd really appreciate it.

I work in a small org and I want to be able to use AI save time on copy generation, so I can focus on the bigger picture.

I’m under pressure to do this as a lot of people in my org are saving time using AI, and it seems like copy generation should be an easy win.

But what I find is even after using and training Claude for a year, written content is still taking a lot of back and forth and iterations to get right. I’m not sure it’s saving time compared to just writing something myself.

Don’t get me wrong, the content isn’t bad and it’s a lot better than it was. It’s fantastic for internal content and admin. But every time it just misses on something - usually the nuance. I have made improvements on style and tone.

Is anyone having success with getting nuanced corporate copy generation right? If so, please share your secrets.

so i recently applied for an agency equity and experience strategist at an agency. its focused on internal and external communications, delivering brand experiences, and case studies.

my experience is in creative marketing so this is my first foray into corpcomms (i have a degree in communication) i have no idea how tests are done in this area. i’d be grateful for any advice or tips.

I've been doing research this afternoon on what is required to really understand the world of PR for luxury brands, lifestyle and family offices. I've got no experience in PR whatsoever and reading all of this information has completely overwhelmed me. PR requires general knowledge about wealth migration and tax changes and being up to date with a billion stories at once. How do I learn all of this information and read up on everything in a month? I feel like such an idiot for not being able to sit and consume all of this information. If anyone has any tips on how to excel at PR and really grapple with all the content there is to read, consume and learn about I'd hugely appreciate some advice.

I have handled social media, event organisations, have experience with youtube, websites etc. But I am not sure what to focus on in preparing my CV to make it look more competitive. What numbers should I add from these experiences?

Typo: communication*

I am currently under pending hiring manager review at my dream job for a role as a communications specialist. I edited my resume over and over until I felt like it was perfect, then I submitted it.

I managed to pass ATS, and the recruitment team sent my application to the hiring manager. I’ve been trying to get into this company for the past year, and I feel as though I actually have a chance… but after reviewing my application’s progress I noticed something that made my heart sink. After all of that editing, all of that work, I misspelled “environment” in my bio. I’ve got metrics, KPIs, achievements, deliverables, examples of work with internal/external stakeholders, all that jazz, but the typo is freaking me out.

The position calls for a person that can edit and write like a pro, and I feel like this is the kiss of death. 😭

Outside of my resume, I got a referral, shared 2 articles of mine that were featured on Forbes, a cover letter, and a 30/60/90 day mockup for what I plan to do in this role (that I worked my butt off to make it look like it came directly from the company).

Be honest with me, how bad is the typo going to hurt me? Will the portfolio speak for itself, or could the typo be the deciding factor in keeping me from an interview?

Hey, I am a new PM with 2 yoe as a full stack dev. I was looking for a change so I got a job at a start up. The team is small and I am expected to do everything from validating a product, sales, meetings with senior engineers to design the product etc..

We are building a software for accountants and I don't know anything more than what the internet offers on what an accountant does so instinctively I have decided to outreach to a few people on linkedIn asking if they would be down for an interview. I am loooking to understand more on how a day in their life looks, problems, paints.

50 messages sent, 0 responses, 80% ghosted, 20% unread, am I doing something wrong?

The message I sent.

Hi X,

I'm writing for a slightly unusual reason. I'm a PM at a startup in Ywhere we're building something for accounting firms. I come from an engineering background, not accounting, so I'm starting out pretty lost and I'd rather admit it than pretend otherwise.

Would you have time for a coffee in the next two weeks? I just want to listen about what a month of work at the firm looks like, what frustrates you, what you'd change if you could. No pitch, we don't have a product, I genuinely have nothing to sell you.

In Y we can meet wherever suits you, or online if you prefer. Coffee's on me, obviously.

Is there a day that would work for you? If you have any questions beforehand, I'm here anytime.

Thanks,
Z

As I said I am new and a bit clueless but feel free to roast me if its gonna be educational. Thanks!

P.S.:I just changed cities and know no one here, my main goal would be to shadow them for a day. Rn we are in the discovery phase with just a vission

Canada here. I've got a temporary part-time gig working for government on a couple of comms projects. And I can't figure out how to do a good job for them.

Is it just me or is it really hard fitting into a large established bureaucracy fully remotely? I always feel like I have no idea what I'm doing, whether I'm doing a good job or sounding like an idiot in meetings. I have very little 'face' time with my boss, who is of course insanely busy and I feel like I shouldn't waste her time asking for the kinds of explanations I feel like I would need to do a better job. I'm also being asked to do work that is at best quasi-communications. I'm being paid well and I'm not normally insecure about my work. My spouse thinks I should just suck it up since it will be over in a few months. But I hate feeling like I'm doing a bad job.

I guess my biggest question: is there a large learning curve doing government comms work? Thanks for any input you can provide.

How do you promote on LinkedIn without the usual "guru" or "celebrity" vibe?

Been avoiding public posts on LinkedIn since I joined almost 20 years ago. (That was way before LinkedIn started feeling more and more like Facebook.) I have over 3200 connections, and I must have sent hundreds of DMs over the years.

Fast forward to today, I now have a newsletter. And a sizeable number of the people who viewed last week's edition came from LinkedIn

GULP!

The stats don't lie, right?

Finally made my first public LinkedIn post today. (Would have linked it here but not sure whether that would be flagged as self-promotion)

It was an excerpt from one of my newsletters, with a soft plug for the newsletter at the very end.

The question now is: what next?

Would greatly appreciate any guide on promoting on LinkedIn without being a "guru" or having to post pics of myself and whatever I may be doing at the time

Hello! I work in communications for a large organisation and am responsible for producing content such as blogs, social media, newsletters etc. We have teams based at centres all around our state, and I need to collate and share content from across our organisation.

I'd like to know, for anyone who works in a communications/marketing role in large organisations where there are multiple centres, how do you ensure a continuous stream of content is coming through to you? What's your team's structure like? Do you have content officers at each site you can connect with who can send you content to post on a regular basis?

For me, it's unrealistic to travel all over the state every day to just get something to post on social media. But our teams at our centres are also too busy that marketing isn't a priority for them, so I don't receive anything from them. It can be like pulling teeth sometimes. I just want to get an understanding of how other organisations work so I can work through potential solutions with my manager.

Hi everyone!

So just like the title says, I need help with improving my conversation skills. I’m an introvert and can be very shy in the beginning of meeting someone, but as time passes I become more outgoing in the company of people I know and I’m not so quiet like in the beginning. But I still struggle with starting a conversation sometimes and I want to improve this since it’s happening in all my relationships (with family, friends, my boyfriend). I am generally a person who likes to talk, especially with my boyfriend, but I am more comfortable with people asking me questions or starting conversations so I can join in more easily. Although I know that’s not fair and that is one of the reasons why I want to fix this.

It was never pointed out as an issue before, (everyone knew that’s how I am, a quiet person), up until now. It’s been causing issues in my relationship with my boyfriend. He is the one who leads the conversations most of the time and communication is a way for him to feel connected, but lately he is starting to overthink all the quiet moments between us and is questioning our connection, or at least that part of it. I don’t mind those quiet moments but I do understand how he feels and I do feel like I am too quiet sometimes. Also, the issue isn’t that these moments happen here and there, the issue is that these moments are sometimes prolonged and frequent.

When those quiet moments happen I want to start a conversation badly but then I start overthinking, wondering what would be an interesting topic and in all that overthinking I end up worrying about the quietness even more which blocks me from talking about anything. My boyfriend reassured me that it’s okay if that’s who I am and that we can find different ways to connect, but I truly do want to work on this, not only for the sake of our relationship but for my sake as well, and for other relationships too. But the relationship with my boyfriend is the priority right now, I want him to feel connected and to help him stop overthinking these situations, and I also don’t want him to be the only one putting effort into this part of our relationship.

So how can I work on this? What are some good tips and tricks for me to practice everyday so I can naturally start conversations without it being forced or me overthinking about it? How can I easily find topics to talk about even if they are random or just part of little things that happen every day? If someone struggled with this before, how did that change and what helped you? All advice will be greatly appreciated and I wanna thank everyone who’s willing to help me with this in advance!