Can one person do both internal and external comms?
Is this normal for corporate communications?
I've been at a national private healthcare company for almost 4 years (about 1,500 employees). Our marketing team has six people across different specialties, but I'm the only communications person.
I was hired as an Internal Communications Specialist and have since been promoted to Senior Communications Specialist. The expectation is that I become more strategic and lead an integrated communications approach—which is exactly what I want—but internal "priority" projects still take up essentially 100% of my time.
Right now I'm the comms lead on six projects, plus owning town halls, employee engagement, video editing, graphic design, and copywriting for the marketing team.
I've asked to hire a junior comms specialist to handle some of the internal workload, but leadership questions whether this really requires more than one person.
For those in corporate comms: is this realistically a one-person job? Would you keep pushing for support, try to make it work, or start looking elsewhere?