I spent 14 years at a major label. Now I’m helping a solo dev build a tool for indie artists and we need your feedback.
Hey everyone,
I’ve been hanging around this sub for a while now, mostly soaking up the conversations and learning from all of you. After 14 years in music marketing, most of that time with a major label, I’ve seen the same struggles repeat over and over. Artists pouring their hearts into their music, only to hit a wall when it comes to getting it in front of the right people. The indie scene, especially, feels like a grind. No team, no budget, just a ton of trial and error to figure out what works.
A while back, I teamed up with a solo developer who was just as frustrated by this as I was. We wanted to create something that would actually make a difference for artists who are doing it all on their own. Not another tool that promises the moon but delivers spammy shortcuts, just a straightforward way to get real engagement and visibility without spending half your life on promo.
Right now, we’re focusing on SoundCloud because, let’s face it, that’s where a lot of you are already putting in the work. The idea is to give artists a central place to manage their catalog, connect with listeners and other artists in their niche, and see what’s actually moving the needle, without all the guesswork. No botting, no shady tactics, just a way to help you focus on what matters: making music and building a real fanbase.
Here’s the deal: this is still in the early stages, and we know it’s only going to work if it’s actually useful. So, we’re looking for a small group of indie artists who are willing to test it out for free and give us honest feedback. What’s missing? What’s clunky? What would make this a game-changer for you?
If you’re interested, drop a comment with “I’m in” and I’ll DM you the details. And if you’ve got questions, fire away, I’m happy to chat.
Greg