B2B SaaS Founders: where did your first affiliate partners come from?
We just launched an affiliate program for ConvinceIQ, our AI sales roleplay and coaching tool. That was the easy part. Now I actually need to find affiliates... have posted on LinkedIn and that gives some traction but I wonder how to promote this further.
Most advice out there is written for ecom coupon sites, deal aggregators, review blogs. B2B feels different. Our buyer is a sales manager, and the people who could genuinely recommend us are B2B or enterprise sales people, or sales trainers and consultants, not traditional affiliate marketers.
- Where do B2B affiliates actually hang out?
- Network vs. direct outreach at small scale , worth it?
Any other advice you have for me?
u/HK__Neo — 4 days ago