Whats the best way to find good affiliates for a SaaS?
Hey everyone,
I’ve recently set up an affiliate program for my SaaS and I’m trying to figure out how to actually grow it with the right partners.
Quick context: the product helps businesses grow their presence on Google and AI search by automatically generating and publishing high-quality SEO articles in their brand voice.
We’re offering 30% recurring commission per customer, and I’m mainly looking for affiliates in the SEO / content / SaaS / marketing space who can bring in real, long-term users.
I’m trying to understand:
- What’s actually the best way to find solid affiliates beyond the usual stuff (YouTube, X, cold outreach)?
- What channels or approaches have worked best for you in practice?
- How do you usually tell early on if someone is actually going to be a good partner vs. just signing up and disappearing?
Would also really appreciate any tips on how to make this easier to scale, or if anyone here knows good places / communities / people that could be a fit or even thinks this could be relevant for them, feel free to reach out.
Thanks in advance :)